Press Releases

New Delhi, June 5 2014:Amazon.in today launched a unique initiative – Gift a Smile – that enables consumers to easily choose and gift products to a cause they believe in and would like to support.

The platform launches today with ten NGOs that are working in the area of child development, education, health care and protection and women empowerment. Participating NGOs, using the Amazon wish list technology, will create and continually update a list of items that they need from the over 15 million products available on amazon.in at www.amazon.in/cares. Consumers can easily browse through the wish lists of their preferred NGO, select the items they would like to gift, and be assured that Amazon.in will deliver the item to the chosen organization. Any and all seller fees that accrue from these sales on the Amazon.in marketplace will be donated to the participating NGOs.

A wish list is a tool that helps customers, both individuals and entities, to identify, save and keep track of products they want. A ‘public’ wish list can be viewed by anyone who may want to purchase product(s) from the list and gift them to their friends and family, in this case the supporters of the cause and NGOs.

The NGOs that have created their wish lists are: Magic bus; Make A Wish foundation; Pratham; READ India; Sahyog; Save the Children; Bhoruka Charitable Trust; Jagriti Bal Vikas Samiti; Lotus Petal Foundation and Nav Bharat Jagriti Kendra.

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