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Businessweek on the World Cup

Fans in Grant Park celebrate a goal by the U.S. against Portugal in a Group G World Cup soccer match on June 22 in ChicagoFans in Grant Park celebrate a goal by the U.S. against Portugal in a Group G World Cup soccer match on June 22 in Chicago
America's New Second-Favorite Sport

On TV, at least. World Cup matches involving the U.S. team now top everything but the most marquee of football games. Plus: Has Brazil fallen out of love with soccer? Making the case for Nigeria as the most soccer-crazed nation. And proof that soccer trumps stock markets

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