3rd party integrationIntegration with Google Analytics

UserZoom allows you to integrate your survey data with Google Analytics and link user voice metrics such as satisfaction ratios or Net Promoter Score to clickstreams and other traffic data. Integration with another web analytics vendor, Omniture, is on its way.

ga2Integration with Google Analytics enables you to:

  • See filtered traffic data for particular metrics (traffic vs. gender, traffic vs. questionnaire response);
  • Customize event tracking that’s important to you (this means that you can see, for example, traffic data only from users that had a specific intent or satisfaction ratio);
  • Analyze the WHY behind your analytics!