Filtering Capabilities

UserZoom offers a variety of filter types to make your analysis easy and time efficient. Filter data by:

  • Response (filter data by any of the answers in the questionnaires or by the task results);
  • Collection profile (filter data by the collector profile or by the users’ information picked up automatically while the participant is taking the study);
  • System information (filter data by the users’ systems information picked up automatically by the software);
  • Completes only (analyze the results of only the participants who have completed the study).

Charts Customization

UserZoom automatically generates detailed analytics for every study you conduct. Charts are created for each question and task in a study. Before exporting a report of the study, you can use UserZoom “Chart options” to customize the appearance of your charts or create your own theme to use in every study. Just click “Chart options” to apply your very own wow factor!

Behavior Data Analytics

Knowing how users navigate though your site is essential to improving online user experience. Clickstreams allow you to view and analyze what path participants are taking to complete their tasks, what percentages are taking that path, where they complete, and where they abandon.

Click Heatmaps show exactly where on the page participants have clicked. Heatmaps also enable you to select a cluster of clicks to view the percentage of participants who clicked on that cluster area and how many of those were successful with the task.

Video Recordings

If you need to dive deeper, watching a video recording of how user interacted with a site can be of great help. You can filter videos by task, questionnaire answers or success/fail per task. You can also create highlight clips for your reports and bookmark important events or actions. For fast video review, you can increase its speed by 2x or 3x.

Raw Data Export

Raw data can be exported to Microsoft Excel or SPSS for an in-depth analysis. These reports include raw data formats that break down the information on a per-participant level.

Dynamic Interfaces

Is your website built with Flesh or Ajax? UserZoom can track user behavior on websites or web prototypes that have a dynamic content, where participants interact within a single URL.