For a brand, figuring out how to leverage content as part of a marketing communications plan can be daunting. Just keeping your website fresh and relevant can be a challenge, not to mention all the social platforms you need to maintain. Then, there are also all the types of content to consider. But there are ways to determine how often, where, and what to publish. The key is to think of content marketing as being like dating; you just have to pay attention to what the other person is telling you.
In "A Guide to Web Content Management" you will learn about various software platforms and products to support your specific design and experience management efforts. Additional information from Crafter Software will follow to help you...