| Analytics |
Analytics covers the process of extrapolating true business intelligence from disparate customer data sources in order to segment, analyze, and serve the consumer in the most efficient manner possible. Additionally, analytics is also getting predictive, empowering businesses to identify how a customer is likely to respond to different sales and marketing campaigns. |
| Big Data CRM |
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| Channel Management |
Channel Management is the process of extending an enterprise's internal knowledge resources and business processes to its suppliers and partners outside the company's intranet. Most typically channel management is used to describe the way a company interacts with its sales channel but its definition can also be extended to other partner relationships beyond the sales process. Applications and solutions are designed for streamlining and automating the back end/supply chain processes. |
| Cloud-based CRM |
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| Customer Service/Call Centers |
Customer Service/Call Centers: Call centers are the primary conduits between consumers and corporations. Customer Service is the primary business process for creating customer loyalty, promoting customer retention, and ultimately increasing customer value while reducing cost of sales. |
| Enterprise CRM |
Enterprise CRM covers strategies, products & services primarily targeted at global organizations with over $1 billion in revenue such as the Global 3,500. |
| Integration |
Integration involves tying together CRM applications with other IT systems inside either a mid-market company or an enterprise environment. This can include integrating with current ERP systems, databases, Internet and intranet applications, human resources and employee management software and partner and supply chain systems. |
| Marketing Automation |
Marketing automation is a set of applications that help marketers manage and simplify the marketing process. Applications include campaign management; email marketing, database marketing and data marts, and marketing encyclopedias. |
| Mobile |
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| Sales Automation |
Sales automation streamlines the sales process and helps salespeople and their supervisors manage both customers and the sales cycle through such applications as contact managers, opportunity or pipeline managers, configurators, and order entry. |
| SMB/Mid-market CRM |
SMB/Mid-market CRM covers strategies, products & Services targeted at businesses or a division within a corporation with $1 billion in revenue or less. |
| Social CRM |
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