Gannett Unveils New Brand Identity, Including Logo and Tagline
Gannett has launched a new corporate brand strategy and national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of trusted brands, powerful network of broadcast, digital, mobile and publishing properties and unmatched local-to-national reach.
Our new logo, mission and vision statements are all key components of our brand strategy, and the new tagline, “It’s all within reach,” captures the benefits Gannett provides for consumers, business customers and employees. Read more in our press release »
Gannett has launched a new corporate brand strategy and national advertising campaign that elevates the company’s corporate identity and supports its unique portfolio of trusted brands, powerful network of broadcast, digital, mobile and publishing properties and unmatched local-to-national reach.
Our new logo, mission and vision statements are all key components of our brand strategy, and the new tagline, “It’s all within reach,” captures the benefits Gannett provides for consumers, business customers and employees. Read more in our press release »
The History of the Gannett Logo
Like our company, the Gannett logo has evolved over the years. From the running paperboy who symbolized the spirit of hometown newspapers for a company with a growing network of assets, to the most recent globe paired with a capital G that portrayed our expanding international profile, each incarnation has had something to say about the Gannett brand.
Gannett’s first logo was taken from a poster that a librarian at the Times-Union in Rochester, N.Y., found in a closet in 1947 on notes and holiday cards to represent the company, even though it wasn’t officially the company’s logo. More »
Like our company, the Gannett logo has evolved over the years. From the running paperboy who symbolized the spirit of hometown newspapers for a company with a growing network of assets, to the most recent globe paired with a capital G that portrayed our expanding international profile, each incarnation has had something to say about the Gannett brand.
Gannett’s first logo was taken from a poster that a librarian at the Times-Union in Rochester, N.Y., found in a closet in 1947 on notes and holiday cards to represent the company, even though it wasn’t officially the company’s logo. More »