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Using Once, developers can add seamless targeted video ads to Chromecast apps quickly, says Brightcove.
Online Video News,
Posted 12 Feb 2014
The mobile video ad space is still confusing for many marketers; a free guide helps them learn the basics and more.
Online Video News,
Posted 11 Feb 2014
By inserting product information and how-to videos into relevant search results, Amazon wants to enhance the shopping experience.
Online Video News,
Posted 07 Feb 2014
Sports, entertainment, and music sites are benefiting as brands look to stream their commercials pre- and post-Super Bowl.
Featured Articles,
Posted 23 Jan 2014
The combined system is designed to create a TV-like experience, increasing viewing time as well as targeted video ad delivery.
Online Video News,
Posted 22 Jan 2014
Online video advertising has some serious hurdles to overcome if it's going to attract TV dollars, says one forecasting expert.
Featured Articles,
Posted 17 Jan 2014
A survey commissioned by Videology shows that holistic planning is coming, and that programmatic won't replace buying ads on specific shows.
Online Video News,
Posted 15 Jan 2014
The internet giant introduces a revised suite of ad tools, declares 2014 year of video, and buys contextual search specialist Aviate
Online Video News,
Posted 07 Jan 2014
At today's 2nd Screen Summit, execs from CBS Interactive, YuMe, Videology, Mass Relevance, and Ogilvy explored how second-screen content and experiences can drive first-screen engagement, and how that can be monetized.
Featured Articles,
Posted 06 Jan 2014
Unicorn's Once technology gives Brightcove an end-to-end solution for mobile and ad insertion, with an eye towards getting around the increasingly prevalent use of ad blockers
Featured Articles,
Posted 06 Jan 2014
Adap.tv crunched the numbers and found that football-related online video programming delivers strong results for advertisers.
Featured Articles,
Posted 03 Jan 2014
Can the cable and satellite companies frighten viewers into keeping expensive pay TV subscriptions? It's frightening that they think so.
Featured Articles,
Posted 31 Dec 2013
Advertisers will be able to compare online and television video ad effectiveness in real-time with Nielsen OCR data.
Online Video News,
Posted 13 Dec 2013
TV Everywhere and mobile viewing showed strong growth in the past year, says the latest FreeWheel quarterly report.
Online Video News,
Posted 04 Dec 2013
YouTube is a giant player, but it takes a giant chunk of advertising revenues. While it's a part of USA's online strategy, Streaming Media West 2013 attendees learned, its role is limited.
Featured Articles,
Posted 19 Nov 2013
The digital revolution and programmatic have already transformed several industries. Now, it's television's turn.
Featured Articles,
Posted 19 Nov 2013
Brands can achieve higher completion rates by understanding the motivations that drive its viewers.
Online Video News,
Posted 18 Nov 2013
After leaving many millions on the table, the video giant will begin offering advertisers Nielsen ratings early next year.
Online Video News,
Posted 15 Nov 2013
Data is already making a big impact in the online video ad market, and will soon change how video is created and distributed, as well.
Featured Articles,
Posted 14 Nov 2013
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