Even cord cutters needed the modern equivalent of bunny ears if they wanted to get live news on their television, but a deal between Bloomberg News and Apple TV may be changing that. According to Gigaom, Bloomberg launched an app on Apple TV on December 11, that provides a live feed of financial news and on-demand content.
Bloomberf is able to make live-streaming available because of the very different contract it has with cable providers than, say, HBO. And, Bloomberg says, it would like to expand to other OTT platforms.
(bloomberg.com)