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Using Once, developers can add seamless targeted video ads to Chromecast apps quickly, says Brightcove.
Online Video News,
Posted 12 Feb 2014
The mobile video ad space is still confusing for many marketers; a free guide helps them learn the basics and more.
Online Video News,
Posted 11 Feb 2014
The popular live broadcasting mobile app could soon find a home on Google Glass featuring an unlimited option for constant video streaming.
Online Video News,
Posted 10 Feb 2014
These two social video platforms haven't just attracted millions of users, they've also attracted brands looking for new ways to engage shoppers.
Featured Articles,
Posted 07 Feb 2014
Viewers aren't choosing on-demand services instead of cable, they're using both types of viewing to get more of what they enjoy, Comcast states.
Featured Articles,
Posted 05 Feb 2014
According to the latest Adobe Digital Index report, Google Glass will mainly be used to access online entertainment, with sports being the key driver.
Featured Articles,
Posted 04 Feb 2014
While Chromecast functionality has been limited so far, that will quickly change. Uses could go far beyond what set-top boxes allow.
Online Video News,
Posted 04 Feb 2014
Adobe, NBCU, Elemental, Deltatre, LiveU, and more are readying streaming platforms that will deliver coverage to desktops and mobile devices around the globe.
Featured Articles,
Posted 04 Feb 2014
Thanks to 4G wireless connections and improved video formats, mobile viewers will soon have streaming experiences that rival the desktop.
Featured Articles,
Posted 28 Jan 2014
The combined system is designed to create a TV-like experience, increasing viewing time as well as targeted video ad delivery.
Online Video News,
Posted 22 Jan 2014
For a price estimated to be between $300 and $500 million, Verizon will gain intellectual property and 350 workers. But will it have better luck than Intel?
Online Video News,
Posted 21 Jan 2014
Once a buzzed-about video app company, Viddy became Supernova and is now part of Fullscreen. So what kind of apps will it make now?
Online Video News,
Posted 16 Jan 2014
Creating extra content for premium programming can cost in the millions. Advertisers aren't yet ready to foot the bill.
Featured Articles,
Posted 07 Jan 2014
At today's 2nd Screen Summit, execs from CBS Interactive, YuMe, Videology, Mass Relevance, and Ogilvy explored how second-screen content and experiences can drive first-screen engagement, and how that can be monetized.
Featured Articles,
Posted 06 Jan 2014
Streaming Ultra HD video to the home will require serious compression. Look for the HEVC codec to make the next jump in video resolution possible.
Featured Articles,
Posted 30 Dec 2013
Chromecast is no longer just for Netflix, HBO, and YouTube, as several additional apps announce they've added support.
Online Video News,
Posted 11 Dec 2013
Mobile video in the enterprise is taking off, bringing with it increased security risks and unforeseen content management problems.
Featured Articles,
Posted 05 Dec 2013
A Streaming Media West panel on the future of pay TV authentication and access showed exactly how far viewers are from easy steaming.
Featured Articles,
Posted 20 Nov 2013
What's Viddy to do after losing out to Vine and Instagram? Change its name and try, try again.
Online Video News,
Posted 06 Nov 2013
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