Temporary Disabled. :) please Go back Digital Content, Content Marketing, Content Management, Digital Publishing -- Strategies, Tips, Trends www.fgks.org » Address: [go: up one dir, main page] Include Form Remove Scripts Accept Cookies Show Images Show Referer Rotate13 Base64 Strip Meta Strip Title Session Cookies EContent Jobs Subscribe to Magazine Home Columns The Digital RaceDrew BedardExplore the complexity of brand strategy in the digital age with an industry insider. Media ReduxRon MillerExploring media's adaptation in the digital age, as it moves news from print to online and mobile distribution.ScreenplayRich HullExamining the world of online video innovation, distribution, and monetization.Flexing Your ContentScott AbelFor executives who value content as a business asset, worthy of being managed efficiently and effectively.Content Ahas!Ahava LeibtagThe world of content marketing and content strategy, peppered with practical advice and real stories about digital strategy.T.0Theresa CramerHelping readers build digital content strategies that maximize revenue, brand recognition, and loyalty.Agile MindsPeggy Anne SalzFrom the iPhone to the Kindle, exploring the world of mobile content.EbookwormPeggy HagemanExploring the exploding world of ebooks from creation to delivery to marketing and beyond.InfoInsiderRobert BoeriExamining digital content and digital media through insights from industry thought leaders.Content ThrowdownJose CastilloThe hottest topics and controversies in the digital media and content industry go head-to-head.Follow the MoneySteve SmithLearn about digital content monetization, business models, and revenue strategies.Social PulseSteve Goldner & Sean GellesFrom Facebook to Twitter, get tips on how to build and execute social media strategies and campaigns.Europa!Katherine AllenExploring the European digital content and digital media landscape.Content RevolutionJoe PulizziInsights on content marketing strategies and tactics with the founder of the Content Marketing Institute.Technology WatchIrina GusevaExamining challenges and best practices in WCM, web experience management, digital asset management, collaboration and social software, and digital marketing. Articles FeaturesFeatured articles on digital content and digital mediaNews ItemThe latest digital content news and buzzPeoplewareContent industry staffing newsCase StudiesDigital content tools and strategies in actioneReaderThe latest books on digital content and digital mediaFaces of EcontentInterviews with digital content managers and executivesCommentaryAdvice and opinions from econtent industry professionals.Sponsored Guest CommentaryLearn more from industry thought leaders on various topics within the digital industry Top Story: The Top 100 Companies in the Digital Content Industry: The 2013-2014 EContent 100The 2013-2014 EContent 100, a list of the 100 Companies that Matter Most in the Digital Content Industry. Topics Content CommerceContent CreationContent DeliveryContent DistributionContent ManagementContent MarketingContent SecurityDigital MarketingDigital Publishing Media Business News and TrendsMobile Content, Tablets, AppsOnline VideoPremium Content ServicesPrivacy IssuesSci-tech, Medical, Academic PublishingSearch, SEO and SEMSocial Media and CommunitiesWeb Services Videos Resources Best Practices Directory EContent 100 Defining EContent Research Events Streaming Media Conference Gilbane Conference Web Events Blog Subscribe Magazine Newsletters RSS Feeds About About EContent Advertising VOICES OF ECONTENT DREW BEDARD Maximizing Open Rates for Email Marketing Email marketing is on everyone's mind these days. But when it comes to open rates, it isn't so much of... JOSE CASTILLO Bacon, Coffee, & Content: Using Creative Commons It used to be really hard to create good content. Twenty-five years ago if you wanted photos of your... THERESA CRAMER OkCupid: Another Big Data Success Story I recently spent an afternoon going down a podcast rabbit hole. It started with the DoubleX podcast from... SEAN GELLES Social TV is Ready for Primetime Last month, Nielsen released the "Nielsen Twitter TV Rating" which promises to provide a standard measure... KATHERINE ALLEN Unearthing Crowd-Funded Publishing One of my side interests is archeology. I live close to the site of a Roman villa that boasts some incredibly... EILEEN MULLAN The Demise of the Desktop: Digital Natives Are Mobile For the first time ever, I'm writing this column on my iPhone. In all my years as a writer, this is something... RON MILLER It’s Time to Let Journalists Do Their Jobs As we went to press, news broke that the partner of The Guardian reporter Glenn Greenwald--who helped... ROBERT J. BOERI Is Text Analytics Ready for Prime Time? I have previously reviewed basic business practices required to anticipate and manage inevitable social... AHAVA LEIBTAG Think Community to Drive Engagement Content is a conversation. Social media gives us the opportunity to share in that conversation. Facebook,... PEGGY ANNE SALZ Must-Follow Rules for Promoting Your Mobile App While writing my most recent book, I noticed a new phase of growth and innovation in the mobile app space.... STEVE SMITH You Are the Content In her annual presentation on the state of the internet, Kleiner Perkins Caufield & Byers' analyst Mary... IRINA GUSEVA Five Common DAM Implementation Mistakes Usually I talk about WCM on its own, but I wanted to further explore the topic of digital asset management... JOE PULIZZI Five Content Marketing Problems (with Five Helpful Solutions) Don't get me wrong: Content marketing can be extremely complex. But in my opinion, there should be no... SCOTT ABEL Write for Computers First, Humans Second According to the U.S. Small Business Administration's (SBA) report "A World of Opportunity," 96% of the... PEGGY HAGEMAN Ebooks: The Long and the Short of It Ebook readers report that one of the biggest benefits of digital books is the inherent portability. By... RECENT ISSUE OCTOBER 2013 SUBSCRIBE CURRENT ISSUE PAST ISSUES In this issue... Content Marketing as a Core Business Strategy How HuffPost Live Is Changing the Social Video Model Accelerating Emotional Reactions on the Social Web Must-Follow Rules for Promoting Your Mobile App Think Community to Drive Engagement How to Be a Local News Tycoon An Interview with Mia Quagliarello, Head of Curation, Flipboard 4shared: A Case of Complex Ad Serving Top Story: The Top 100 Companies in the Digital Content Industry: The 2013-2014 EContent 100 The 2013-2014 EContent 100, a list of the 100 Companies that Matter Most in the Digital Content Industry.Read More >> FEATURED How to Create Social Media Strategies That Rock Ashton Kutcher (aplusk) has more than 15 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.2 million. Peggy Anne Salz, founder and chief analyst of MobileGroove has about 4000. EContent Magazine (@econtentmag) has 2600. What does this all mean? Absolutely nothing! Evaluating social media effectiveness based on "the numbers" is like evaluating whether or not the television ads run during the Super Bowl are "good" or "bad." Unless we're privy to the strategy behind them our opinions are pretty much irrelevant. And while many are still enamored with the numbers - of likes, pins, retweets and +1's - the truth is that in social media, as in any form of marketing communication, it's the real results that matter.Read More >> WED 27 NOVEMBER 2013 | LIN GRENSING-POPHAL How to Plan and Support Better Ad Campaigns When you want to construct a home, you need a carefully planned blueprint in place before you purchase and assemble the lumber and other essential components. The same is true of an effective advertising campaign, which requires setting specific goals before creating the content and buying space. Yet, many advertisers today are doing the opposite-building their campaign in reverse without any end goal or vision of what their finished advertising "house" should look like, experts say.Read More >> MON 25 NOVEMBER 2013 | ERIK J. MARTIN EContent Live: Jose Castillo, Kipp Bodnar, and David Hobbs Did you miss our latest EContent Live Hangout on Google+? You can still watch it here! Join Jose Castillo, Kipp Bodnar, and David Hobbs to discuss The Financial Times' gift articles; great content marketing from Microsfot and Coca-Cola; and our panelists' upcoming appearances at the Gilbane Conference.Read More >> FRI 22 NOVEMBER 2013 Utilizing Mobility in the Travel Industry Imagine glorious sunsets over sandy Gulf beaches, Venetian structures dotting the Italian landscape, or a Broadway musical in the bustle of NYC. Every destination has much to offer its patrons. And in an age of mobility - and a desire to constantly be connected to the rest of the world - consumers want streaming access to information about any vacation spot they can dream. That's why one of the most important resources for the travel industry is data, according to Richard Stevenson, CEO of YUDU. "The closer a marketing message is to a customer's actual interests, the better the engagement and relationship the customer will have with the company," he says. That's why he believes that personalization is important for the travel industry, as it is for any competitive B2C industry. And being competitive, these days, means providing information and resources accessible on mobile devices. Read More >> WED 20 NOVEMBER 2013 | MICHELLE L. CRAMER CXM: Another Detour on the Content Management Journey Content managers used to have a relatively easy time of it-although, they likely didn't realize it then. Not that long ago, content was published on a website and accessed through page views. But a lot has changed over the past couple of years. Today, consumers of content have a wide range of devices to choose from when accessing that content-from desktops, to laptops, to iPads, iPhones, smartphones, and Kindles, etc. The experience has become far more complex-for content providers and, arguably, for consumers as well.Read More >> MON 18 NOVEMBER 2013 | LIN GRENSING-POPHAL As Ebook Sales Level Off Content Creators Look to the Future After years of explosive growth, ebook sales have leveled off according to a recent report by the Book Industry Study Group, a book trade association. Ebook industry observers are split on the meaning of the leveling off of sales and what it means for the future of ebooks, with some saying that a new Netflix-like rental model is needed while others claim that the decline in sales growth is a blip in the technology's adoption due to tablet usage trends and favorable demographics.Read More >> FRI 15 NOVEMBER 2013 | ROBERT SPRINGER Can Social Media Predict the Future? Predicting exactly how waves will break upon the shore is nearly impossible. But forecasting waves that travel along social media streams is more than doable-it's already happening, according to a collection of studies recently published in Internet Research. Consider that virtually every move we make on Twitter, Facebook, and other social media channels is being recorded in some form as documentable data. That data, apparently, can be prescient when collected on a large scale and carefully examined by social and computer scientists who are skilled at examining online behavior. These experts now have the ability, based on identifiable trends, to foresee likely outcomes such as election results, book sales, and movie box office success. Read More >> WED 13 NOVEMBER 2013 | ERIK J. MARTIN How to Be a Credible, Immersive, and Expert Content Provider Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably the most relevant results in the report are regarding how Millennials respond to news media through social media channels.Read More >> MON 11 NOVEMBER 2013 | MICHELLE L. CRAMER An Interview with Davina Baum, Director of Digital Content, AFAR Davina Baum is the director of digital content for AFAR, a multiplatform travel media brand designed to make experiential travel easier. Baum, who oversees content strategy, says, "I spend a fair amount of time thinking about how to get our content out to the most people, how to bring new people to us, and how to make sure that reading AFAR.com is the most satisfying experience to readers, whether on browser or mobile."Read More >> FRI 08 NOVEMBER 2013 | NANCY DAVIS KHO BlogHer: A Case of Precision Targeting In targeting ads that would engage readers and drive revenues for its thousands of advertisers, BlogHer already uses traditional keywords and key values such as age, geography, and time of day. But in an industry in which there is constant pressure on ad prices, and growing expectations by readers that they will be served contextually relevant content, BlogHer wanted to achieve higher precision for keyword and key value targeting in a way that was scalable.Read More >> WED 06 NOVEMBER 2013 | NANCY DAVIS KHO More Featured Articles Connect with EContent NEWSLETTERS EContent Xtra Newsletter EContent Xtra Bulletin THE ECONTENT BUZZ Globalization Partners International Launches Ebook Translation and Desktop Publishing Services in over 100 Languages SimpleFeed Launches Predictive Publishing Service for Social Media Channels Premium Content Site Chill.com to Shut Down Ebyline Payments for WordPress 2013-2014 EContent 100 Judges and Categories Amazon Releases Fire OS 3.1 New Research Finds Facebook Advertising Boosts Paid Search Return on Ad Spend by 30% Couric Moves to Yahoo News Random House LLC Launches Pinterest Top Pins on Select Sites MarkLogic 7 Now Available on Amazon Web Services BEST PRACTICES SERIES Success Principals for the Social Intranet Today, employees expect business software to be as friendly and productive as the social tools they use every day on the web. The most engaging intranets provide a mix of modern social networking, activity streaming, and gamification capabilities,... More Best Practices WHITE PAPERS HOT LINKS Maximizing Social Media for Each Generation Four Principles Of Social Media Savvy Amazon orders three more TV pilots for Prime Instant Video 5 Things You Don’t Know About iOS 7 What to Watch for Ahead of Twitter’s IPO Facebook to Build Company Town Breakingviews:Twitter hopes for an Instagram moment Kobo to Launch eBooks and e-Readers in the Philippines Facebook Standardizes Image Sizes Across Ad Units Aiming at Twitter, Facebook Adds New Features Social Media Feedback Shared Amongst B2B and B2C Industry … Twitter’s new ‘embedded on these websites’ feature helps users discover the … Email Is Crushing Twitter, Facebook for Selling Stuff Online Six digital publishing startups to watch Twitter silently introduces Bing translation for tweets VIDEOS More Videos MOST POPULAR Mocana MAP Wraps Apps For New Unisys Stealth For Mobile Enterprise Data Protection Offering Premium Content Site Chill.com to Shut Down View from the Top: SWETS View from the Top: Empolis Information Management GmbH The Top 100 Companies in the Digital Content Industry: The 2013-2014 EContent 100 View from the Top: SDL How to Create Social Media Strategies That Rock 2013-2014 EContent 100 Judges and Categories Qumu Releases New Version of Video Control Center Video Platform Couric Moves to Yahoo News VIEW FROM THE TOP View from the Top: Wolper Information Services View from the Top: SWETS View from the Top: SDL View from the Top: RSuite CMS View from the Top: MadCap Software View from the Top: Impelsys Inc. View from the Top: Ephox Corp View from the Top: Empolis Information Management GmbH View from the Top: Copyright Clearance Center View from the Top: Acquire Media View from the Top: Access Innovations More View From the Top
The 2013-2014 EContent 100, a list of the 100 Companies that Matter Most in the Digital Content Industry.
Today, employees expect business software to be as friendly and productive as the social tools they use every day on the web. The most engaging intranets provide a mix of modern social networking, activity streaming, and gamification capabilities,...