To determine if your proposed use of Content is acceptable, you should first read closely the applicable Terms of Service:

• Google Maps/Google Earth Terms and Conditions
• Google Maps/Google Earth APIs Terms of Service

Your use of Content, as defined in the Terms of Service, in anything from marketing and promotional materials to films and books is first and foremost governed by the license provided in the applicable Terms of Service for the product. In certain circumstances, Google may be able to grant you a broader license to use the Content in a manner not covered in the Terms of Service. Plus, apart from any license granted to you by Google, your use of Content may be acceptable under principles of "fair use."

Fair use is a concept under copyright law in the U.S. that, generally speaking, permits you to use a copyrighted work in certain ways without obtaining a license from the copyright holder. There are a variety of factors that affect whether your use of Content would be considered fair use, including the purpose and character of your use, the nature of the copyrighted work, the amount of the copyrighted material used, and the effect of your use upon the potential market for the copyrighted work. For example, there are differences between use in a for-fee service and use in a work of scholarship, or the use of a single map screenshot and the use of detailed map images for an entire country. There are similar, although generally more limited, concepts in other countries' copyright laws, including a concept known as "fair dealing" in a number of countries. That all being said...

Please do not request that we interpret whether your use of Content is fair use. Google cannot tell you if your use of Content from our products would be fair use or would be considered fair dealing; these are legal analyses that depend on all of the specific facts of your proposed use. We suggest you speak with an attorney if you have questions regarding fair use of copyrighted works.

Without exception, we require attribution when Content is shown. Please do not ask to negotiate this requirement. If you are unwilling to meet our attribution requirements, contact our data provider(s) directly to inquire about purchasing the rights to the Content directly. See our attribution page for more information.

Please see the provider's website for contact information.

Due to limited resources and high demand, we are unable to sign any letter or contract specifying that your project or use has our explicit permission. The only exception is when you apply for a television and film broadcast license.

Google is relatively conservative when it comes to press releases. Please do not release any publicity materials that refer to Google, Google Maps or Google Earth, unless you have prior written approval from us.

Any use of Google Maps and Google Earth must reflect how the products and imagery would look online. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products or imagery that would make these items look genuinely different. This includes, but is not limited to, adding clouds or other natural elements, altered user-interfaces, and modifications that do not appear in the actual product. However, Google offers a Styled Maps API which allows you to edit the colors of individual map components as well as toggle visibility for each component (i.e. change water to purple and make roads invisible).

You may not use Google Maps or Google Earth as the basis for tracing your own maps or other geographic content.

If you'd like to feature one of our product logos in a commercial, TV show or film, please get in touch with us.

Google Earth Pro lets you print high-resolution views, set more print controls, export movies, and more. Images in Google Earth Pro can be exported up to 4,800 pixels wide. Read more about Google Earth Pro, try it for free, or purchase a 1-year license on our website. And visit the Google Earth and Maps Enterprise site for more information on enterprise versions of our mapping products.

Google Maps and Earth has built-in print functionality. You may print Content from Maps and Earth for personal use and enlarge it. In all uses where print will be distributed, first be sure to read our FAQ on applicable product Terms of Service and fair use. Second, all uses must properly show attribution to both Google and our data providers. Please see our attribution page for more information.

When using Google Maps and Earth Content in print, any images used must reflect how they would look on online. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products that would make them look genuinely different. This includes, but is not limited to, adding clouds or other natural elements, altered user-interfaces, and modification that do not appear in the actual product.

No explicit permission is required for your print project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

Google Maps and Earth has built-in print functionality. You may print Street View content from Maps and Earth for personal use but not for distribution to others. If your project is both academic and non-commercial, you may also print a small number of Street View images (10 or fewer panoramas) for use in your materials, if the imagery does not contain people or identifiable vehicle license plate numbers. In all cases, you must attribute the imagery to Google. If you have an academic and non-commercial request for Street View imagery that does not qualify under these guidelines, you may contact us at streetview-academic@google.com with the details of your project to request permission.

No other print uses of Street View imagery are allowed. Note that some imagery in Street View is provided by entities other than Google, as indicated in its photo credits; in those instances permission must be obtained from the third party.

Street View imagery may be incorporated into digital projects when 1) the imagery comes directly from the Google Maps API or 2) the imagery is embedded or linked to on your website using the HTML and URL provided on Google Maps. These solutions ensure that if Google edits or removes imagery in response to user requests, these changes will be reflected in your project as well.

We cannot provide high-resolution or vector screen captures of Google Maps. You can, however, use Google Earth Pro to save and print high-resolution views. Images in Google Earth Pro can be exported up to 4,800 pixels wide. You can purchase a Google Earth Pro license on this page.

You may use our maps in internal reports, presentations, proposals, and other related professional documents. We request you still retain attribution to both Google and our data providers. Please see our attribution page for more information.

Google Maps may not be used as a core part of printed navigational content, such as tour books. To do this, you must contact the Google Maps API for Business sales team to obtain a direct license. Limited use, such as a single page in a promotional booklet, is acceptable if it fits within the general guidelines described here.

Google Maps may be not used in items for resale (i.e., t-shirts, beach towels, shower curtains, mugs). This restriction does not apply to media such as books, but again, those uses must follow our attribution guidelines.

Use of our Content on television or in film requires that you accept the terms of our free broadcast license agreement. Please send us your information, and we'll send you an e-mail to confirm whether you qualify and provide next steps. This agreement is only for television and film uses; it is not required for online video projects.

Note that in all uses, you must show attribution to both Google and our data providers on-screen at the time the Content is shown. You may not move the attribution to the end credits or fade it out after a few seconds. We cannot grant an exception to this requirement under any circumstance. Please see our attribution page for more information.

First, you'll need to apply for our free broadcast license. We'll then be in touch via e-mail with a copy of our click-to-accept agreement for your signature.

To renew, please submit your information via the application form.

You do not need our explicit permission or a broadcast license if you are demonstrating the use of a Google product as such, for example an interview subject demonstrating how they used Google Earth for research or an actor using Google Maps for Android on her phone. No additional attribution is required on-screen; just film the product, with attribution already included, as such.

In all online video cases, you must show attribution to both Google and our data providers on-screen at the time the content is shown. You may not move the attribution to the end credits or fade it out after a few seconds. We cannot grant an exception to this requirement under any circumstance. Please see our attribution page for more information.

We have multiple APIs available to help you build and embed custom maps within your website or application. To learn more, visit the Google Maps API site and the Google Maps API for Business site. The Google Earth Plug-in and its JavaScript API let you embed an interactive Google Earth globe into your web page. Visit the Google Earth API site and the Google Maps API for Business site to learn more.

When using the Google Maps API, certain restrictions may apply. Google continually updates the imagery within Maps; thus, caching may result in stale or even impermissible imagery. You may also not mass download or use bulk feeds of any Content, including but not limited to extracting numerical latitude or longitude coordinates, geocoding, text-based directions, imagery, visible map data, or Places data (including business listings) for use in other applications. For full details and other guidelines, please read the Maps/Earth API Terms of Service.

If you simply need to embed a classic Google Map on your website, learn more here about quick ways to do so. For all uses of Street View, please see our Street View FAQ.

In all cases, you must properly show attribution to both Google and any third-party data providers who may be listed with the imagery. Please see our attribution page for more information.

No explicit permission is required for your project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

Feel free to use a hyperlink on your website or within your application to send users to Google Maps — we appreciate it! Our one request is that you do not use the Google or Google Maps logos as the hyperlink. Please just use text or another image of your choice.

In all cases, you must properly show attribution to both Google and any third-party data providers who may be listed with the imagery. Please see our attribution page for more information.

Any images used must reflect how they would look on online. For example, you are not allowed to make any changes (e.g. delete, blur, etc.) to our products that would make them look genuinely different. This includes, but is not limited to, adding clouds or other natural elements, altered user-interfaces, and modification that do not appear in the actual product.

No explicit permission is required for your ad project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

Street View imagery can only be used in advertisements where 1) the imagery comes directly from the Google Maps API or 2) the imagery is embedded or linked to on your website using the HTML and URL provided on Google Maps. These solutions ensure that if Google edits or removes imagery in response to user requests, these changes will be reflected in your advertisement as well. You may not use Street View imagery in print advertisements, nor may you use static screenshots of Street View imagery in an advertisement.

Street View imagery may be incorporated into your project if 1) the imagery comes directly from the Google Maps API or 2) the imagery is embedded or linked to on your website using the HTML and URL provided on Google Maps. These solutions ensure that if Google edits or removes imagery in response to user requests, these changes will be reflected in your project as well.

You may print Google-owned Street View content from Maps and Earth for personal use but not for distribution to others. If your project is both academic and non-commercial, you may also print a small number of Street View images (10 or fewer panoramas) for use in your materials, if the imagery does not contain people or identifiable vehicle license plate numbers. In all cases, you must attribute the imagery to Google. If you have an academic and non-commercial request for Street View imagery that does not qualify under these guidelines, you may contact us at streetview-academic@google.com with the details of your project to request permission.

No other print uses of Street View imagery are allowed. Note that some imagery in Street View is provided by entities other than Google, as indicated in its photo credits; in those instances permission must be obtained from the third party.

If your project meets the requirements above, no explicit permission is required for your project. We are unable to sign any letter or contract specifying that your project has our explicit permission.

This FAQ focuses on the permissible uses of Google Maps and Google Earth. For more information on Panoramio, please read the Panoramio Terms of Service or visit the Panoramio Help Center.

We offer software grants for enterprise versions of our mapping products to qualifying organizations. Read more on our grants page.

If you represent an educational institution (primary, secondary, or university) and your project requires Google Earth Pro or Google Maps Engine, you may be eligible for a grant to waive fees. Applicants must use a valid email address from their school when applying and to be considered for a grant. Personal email addresses are not accepted. To learn more and apply for a grant, please visit the Google Maps for Education site.

For technical questions and support, please refer to our Help Centers for Google Maps and Google Earth.

Please do not report these matters through the permissions process. In countries and regions where it is available, you may use the "Report a Problem" link at the bottom right of Google Maps for desktop. If your country is editable through Map Maker, you may make the changes yourself. If your concern relates to privacy in Street View, please visit the Street View site.