Bob Dylan is actually quite the music video innovator—he made the first lyric video (sort of), for example. But he never released a video for 1965's immortal "Like a Rolling Stone", one of the most definitive rock and roll songs of all time. Until today. And... your go-to "Is nothing sacred?!" outburst will not even cut it here.

Behold, Bob Dylan's interactive video for "Like a Rolling Stone", in which you can flip through various television channels, featuring people mouthing the words to the song while acting out various typical television show scenarios. They include: the cast of "Pawn Stars" at a pawn shop, Drew Carey hosting "The Price Is Right", Marc Maron on "Maron", an ESPN sports show, a home shopping show, a kids' cartoon, a cooking show, a financial news show... and a Danny Brown music video. Yes, Danny Brown.

Apparently no two viewings of the video are the same, but I can report that I just watched Danny Brown do handstands, swing on a swing-set at a playground, and eat a carton of popcorn and several breakfast pastries, all while mouthing the words to "Like a Rolling Stone". 

A press release writes:

Nearly a half-century later, a groundbreaking interactive project has been created for the song, allowing fans to experience the classic recording in unprecedented ways. Celebrities and reality stars are featured throughout the various channels including cameos by Drew Carey & The Price is Right, Danny Brown, Pawn Stars, Property Brothers, ESPN and more. The video showcases a patented technology platform, created by the digital media company Interlude, which allows viewers to play an active role in the story of the music video.

The video coincides with the release of The Bob Dylan Complete Album Collection Vol. 1 box set which contains 43 CDs of his music and a new book of liner notes.

How does it feel? It feels fucking insane. Watch here.

Check out Danny Brown's Pitchfork.tv doc: