Video: Arcade Fire's Amazing, Interactive "Reflektor"
By Amy Phillips on September 9, 2013 at 11:03 a.m.
At long last, it's here: The official video for "Reflektor" by Arcade Fire. In the tradition of "The Wilderness Downtown" and "Neon Bible", it's an interactive experience. Go to justareflektor.com to experience it. Using your mouse, tablet, or mobile device, you can control the effects used in the video. Essentially, it turns you, the viewer, into the "reflektor."
Read about the making of the video here and explore the technology used to create it here. It was written, directed, and produced by longtime Arcade Fire collaborator Vincent Morisset and filmed in Jacmel, Haiti. According to the video's site, "the story follows a young woman who travels between her world and our own."
The new album Reflektor is out October 29 via Merge.
Watch a trailer for the video:
Go behind the scenes:
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