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Mobile trends 2012-2013

By on March 4, 2013 in Post

comScore has released its latest Mobile Future in Focus report for the US (a separate report for the UK is also available).  The report analyses the mobile landscape in 2012 and sets about making predictions for 2013.

Mobile trends 2012

Social networking

  • Facebook accounts for 83% of US social media usage
  • Tumblr is in second place – with 5.7%
  • Driven by the visual web e.g. the emergence and popularity of Tumblr, Pinterest and Instagram
  • Shifting towards ‘content monetisation’

Search

  • Google’s share of the search market in the US increased by less than 1% to 66.7%
  • Microsoft Bing was up 1.2% to 16.3%
  • Yahoo was in third place with 12.2% – down 2.3%
  • Shift to searching on mobile devices
  • ‘Core search’ declined for the first time in 2012
    • Searchers are shifting to vertical search – e.g. searching directly on eBay or Facebook

Digital video

  • 75 million online video viewers per day in the US
  • Increasing numbers viewing favourite shows digitally
  • In 2012 there were 450 billion U.S. content video views
  • Google sites (YouTube) were the top US video content properties with 42% of the market
    • Hulu was in second place; Netflix seventh

M-commerce

  • Mobile transactions accounted for 11% of e-commerce spending in 2012
  • Consumers using smartphones to help them shop in-stores

Mobile

  • Smartphones surpassed the 50% penetration point in 2012
  • 80% of time spent on smartphones is spent using apps
  • Facebook is the leading mobile app
    • Google maps is second; YouTube is sixth
    • Smartphones and tablets account for 37% of all time spent online

Mobile trends 2013

com.Score’s predictions include:

  • consumer platform shifts mean businesses must work hard to stay ahead of consumers’ anytime anywhere demands
  • organisations will develop more integrated, cross platform social media strategies
  • social search increasingly important, with 2013 likely focusing on ‘local social search’
  • increasingly sophisticated consumers, using devices to compare deals and make transactions
  • Big data will require organisations who can deliver big insights.

You can download the report here.

‘Hashtag omnishambles’ – 2012 words of the year

By on January 9, 2013 in Post

Newly minted or newly popular words and phrases showcase the key social, economic, technological and cultural trends that have impacted the general consciousness.  Twelve months ago the words of the year included ‘Arab spring’, ‘Occupy’ and ‘The 99 per cent’.  A number of analysts and commentators have now chosen their words of 2012.

In the UK ‘omnishambles’ was coined by the writers of the political satire TV show ‘The Thick of It’.  Used by the foul-mouthed protagonist, it summed up a shambolic political situation and – in an example of life imitating art – was taken up in 2012 by ‘real’ politicians in the UK.  It was also briefly amended in the UK to ‘Romneyshambles’ after US-Presidential candidate Mitt Romney expressed doubt as to London’s capability to host the Olympic Games.

Omnishambles was chosen as word of the year by Oxford Dictionaries, which chose the verb ‘gif’ as the US word of the year.

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Research libraries in the 21st century

By on May 22, 2012 in Academic Libraries, Research

Although the purpose of academic and research library collections remains the same – to support the creation and dissemination of new knowledge – the nature of collections is moving away from ‘local’ to collaborative and multi-institutional.  New forms of scholarship are transforming user expectations for broad, barrier free collection discovery and access.  Libraries must transform their approaches to meet new user demands.

The Association of Research Libraries’ (ARL) briefing paper for research library leaders sets out to draw a ‘big picture’ of the future of research library collections.

Key findings – the research environment

  • Publishing output will continue to increase
  • Global/interdisciplinary research will grow
  • The value of personal collections will increase
  • Open content will proliferate

Key findings – the future of libraries

  • Researchers must understand intellectual property frameworks – libraries can provide support
  • Other new roles for research libraries include: digital preservation and data management experts and as supporters helping researchers collaborate even more
  • There will also be roles to support the open content movement, for example as publishers as well as IP rights advisers
  • Metrics about value to the research community must be improved
  • Research libraries will need to maintain linked, digital content in order to enable discovery and future use.
  • Resources will increasingly be allocated to the development of tools, an activity well suited to inter-institutional collaboration.
  • There will continue to be moves to providing just in time services rather than building just in case collections

The report is available to download from the ARL website.

Big data is big news

By on May 16, 2011 in Trends and Statistics

There are some mind-boggling figures in the latest report from the McKinsey Global Institute, Big Data: the next frontier for innovation, competition and productivity.  Did you know that more than 30 billion pieces of content are shared on Facebook every month and that it is possible to store all the world’s music on a $600 disk drive?

Big data creates value in a number of ways, not least in the way it facilitates the segmentation of audiences and the customisation of products and services to support them.  The report analyses the potential financial value of big data to a number of sectors and identifies those that are positioned for the greatest gains.  Unsuprisingly it is the computer and information sectors that seem set to gain most substantially while the administration of the European public sector could gain an annual value of 250 billion euros per year.

The biggest barrier to achieving this value is a shortage of relevant skills, particularly the skills that enable the deep analysis of datasets.  Other factors that need to addressed include privacy issues and the movement of personal data.