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Online piracy in the UK

By on September 19, 2013 in Post

Ofcom, the UK’s communications regulator, has released its latest report on online copyright infringement in the UK.  The report, which covers March – May 2013, reveals how the majority of copyright infringement is carried out by a small number of people.

The report shows that 2% of copyright infringers were responsible for 74% of all online piracy.  The remainder of the infringements were carried out by “a long tail of casual, low level or infrequent” infringers.

Six types of online content are covered in the report:

  • Books
  • Computer software
  • Films
  • Music
  • TV programmes
  • Video games

Books and copyright infringement

  • An estimated 1% of UK internet users accessed at least one e-book illegally during the period
  • 31% of those using e-books paid nothing
  • 49% paid for all their e-books
  • Interestingly, those who had downloaded at least one e-book illegally spent more overall on e-books than those who paid for all their e-books
  • Those who downloaded a mix of paid for  and free e-books consumed more than any other group

Computer software copyright infringement

  • An estimated 3% of UK internet users accessed or downloaded at least one software product illegally during the period – the equivalent of 21% of all those who consumed software online
  • 74% of those who used software illegally were male
  • 69% of those who used software illegally were under 34
  • As with books, those who downloaded some e-books illegally, those who used pirated software spent more on average than those who did not

TV programmes copyright infringement

  • An estimated 6% of internet users downloaded at least one TV programme illegally during the period (18% of those who consumed TV programmes online)
  • 60% of those who downloaded TV programmes illegally were male
  • 67% were aged between 16-34

The report (Online copyright Infringement Tracker) can be downloaded here.

 

TV viewing trends

By on September 15, 2013 in Content, Mobile Devices, Post, Social Media

The latest report by Ericsson ConsumerLab explores the ways in which connected devices are changing the ways in which consumers view TV and video content.

Consumers in 15 countries* were asked about their TV and video viewing habits.  The findings show how consumers are increasingly exposed to content and how this ‘wealth of choice’ is changing attitudes to video and TV programming.  This includes a shift away from scheduled TV, even amongst older consumers and late adopters (41% of 65-69 year olds are using streamed video at least once a week).

Key findings

  • 72% of respondents watch videos via a mobile device at least once a week
    • 42% do this outside their home
    • Linear/scheduled TV is used for social viewing.  This includes sports and other live events which people watch ‘here and now’
    • Video on demand (VOD) is becoming ‘relaxation TV’
    • 82% of respondents are using YouTube or other User Generated Content (UGC) sites at least monthly – and 25% of them are doing so on mobile devices.
    • The trend to ‘one TV, many devices’ continues as does that of multitasking while viewing content
    • Multitasking – 49% of respondents will look for content about what they are watching
    • Social viewing – Almost a third of respondents will take to social media to discuss what they are watching
    • Place-shifted viewing – a new phenomenon which sees people break up their viewing – they may watch part of the content while travelling and the rest at home for example

Paying for content

With the exception of China, the research shows how more people are reducing spending on TV packages, or S-VOD (subscription video on demand).  The report predicts that new commercial models will emerge, which combine affordable monthly subscriptions with unobtrusive and customised advertising.  Consumers place advertisement free, HD quality content at the top of their wishlist for their TV/video experiences.

(*Brazil, Canada, Chile, China, France, Germany, Italy, Mexico, Russia, South Korea, Spain, Sweden, Taiwan, the UK and the US).

The report is available to download here.

A second report, this time focusing on the US video streaming market, found that 51% of Americans aged 13-54 are video streaming at least once a week, with the figure rising to over 60% for those aged 13-33.

 

Tablets and TV – media consumption in the home

By on August 1, 2013 in Post, Social Media, Trends and Statistics

The average UK household now owns more than three types of internet-enabled devices and tablet ownership has more than doubled in the last year.  Over 50% of adults in the UK now own a smartphone.  These trends are impacting how the population consumes and interacts with digital media.

Ofcom, the UK’s communications industries regulator, has released its latest Communications Market Report, providing a snapshot of changing media behaviour in UK households.

Tablet devices

  • 24% of households now own a tablet computer.
  • 95% use it at least once a week; two thirds use it every day
  • 9% of households own more than one tablet device
  • Half of tablet owners say “they couldn’t live without them”
  • A third of them use their tablets as their main way of connecting to the internet
  • Half of tablet users have downloaded one or more TV apps

Changes in TV viewing

The growth of tablet ownership is driving the trend of ‘second screening’:

  • 22% of households with a tablet use it to watch different content in the same room all or most of the time
  • More adults are watching TV on their main set than a decade ago (91% up from 88% in 2002)
  • 53% of UK adults are ‘media multi-tasking’ while watching TV
  • 25% are ‘media meshing’ while watching TV – this includes texting about what they are watching; tweeting or using apps to communicate directly with programmes
  • 49% are using devices to undertake unrelated tasks while watching TV – anything from online shopping to social networking
  • The number of TVs per household is in decline – but the screens are getting bigger

Teens texting less

  • 84% of 16-24 year olds use at least one form of web-based communication (email; instant messaging; social media) every week
  • 80% of them are texting at least every week
  • Social networking is now the most popular form of web-based communication

The report also covers growth rates in superfast broadband; household spend on media and communications; radio and TV industry revenues and online shopping.

You can download the report here.

 

Multiscreen and mobile

By on June 7, 2013 in Mobile Devices, Post

A global study of 15,000 mobile web users in 14 countries* explored how consumers are interacting with visual content across a variety of devices.  The report outlines opportunities for businesses and marketers to connect with consumers in new ways.

Key findings:

  • 62% of mobile web users engage in multiscreen activities while viewing TV
  • 48% use social media
  • 46% use instant messaging
  • 30% play games or listen to music
  • 18% search for additional information about the products seen on TV
  • News, comedy, sports and reality programmes generated the most multiscreen time

Lessons from marketers

  • Incentivise engagement – reward viewers for viewing content
  • Gamify – engage with users across multiscreen platforms
  • Generate social conversation with hashtags
  • Create transmedia opportunities
  • Know your audience – understand on which channels/tools they are most active and encourage engagement
  • Simplicity – make calls to action uncomplicated
  • Relevance – increase engagement with appropriate messages at the appropriate time
  • Re-engage – social conversations should not be one-offs

* 15,000 mobile users from Australia, China, France, Germany, India, Japan, Kenya, Korea, New Zealand, Nigeria, South Africa, Singapore, UK, US were surveyed by InMobi.

The future of TV

By on April 30, 2013 in Society, Trends and Statistics, Web Technology & The Cloud

Variety has published a story about a new reality show called @SummerBreak.  That might not sound too interesting, but what makes this show stand out is that it will unfold over four social media platforms (Instagram, Twitter, Tumblr, YouTube) and completely bypass television.

The ways in which people view and interact with television are being completely transformed.

A number of providers are broadcasting ‘online’ only programmes and YouTube and Amazon have been investing in original programming.   The CEO of Netflix, purveyor of on demand programming, has published an opinion piece which outlines a vision for the future of television.   Netflix has seen a sharp rise in its share price and has added three million new viewers so far in 2013.

The document explores the drivers for a move away from so-called ‘linear’ TV towards ‘internet TV and apps’.  Although linear TV remains popular, the steady growth of such services as BBC i-player, HBO-GO and Watch ESPN demonstrates how TV viewing habits will continue to change.   Drivers for change in television viewing include:

  • Increased internet speeds and reliability
  • Increased sales of smart TVs – eventually all TVs will have Wi-Fi and apps
  • Mobile viewing will increase
  • Internet video advertising will become personalised
  • Innovative new entrants
  • Internet TV apps will improve rapidly, just as mobile phones have done over the last 20 years

Viewers are changing

While the technology is moving forward, consumers’ behaviours are also changing.  New research from the US shows that mobile app usage reaches its daily peak between 7pm and 9pm – traditionally TV prime time.  As app usage between these times increases (rising to 50 million during these two hours) viewing figures for almost all prime time TV shows are declining.  The only shows not losing out are those with older viewers.

TV is not simply losing out to apps of course.  Alternative providers (including HBO and Netflix) continue to grow their market share.  What is known as ‘long form video’ is the fastest growing content segment for tablets.    On demand/ internet TV services facilitate what is known as ‘binge viewing’ – where viewers may watch several episodes or indeed entire series of programmes in one go.

To quote the CEO of Netflix on the future of TV…  TV, as we know it is coming to an end.

Multi-screen trends

By on April 17, 2013 in Mobile Devices, Post

We are living in an increasingly connected and mobile world.  It is critical that we understand how our customers and potential customers are using multiple devices so that we can ensure they are receiving the right content where and when it is most relevant.

Microsoft Advertising surveyed global consumers and identified four types of multi-screen behaviour:

  • Content grazing – the most common multi-screen behaviour, with 68% of those surveyed reporting that they view two screens of unrelated content simultaneously (e.g. reading emails while watching television)
  • Investigative spider-webbing - 57% reported that they view related content on two screens simultaneously
  • Quantum journeys – 46% of consumers report beginning their content journeys on one device and continuing on another
  • Social spider-webbing – 39% of people reported they share and connect with two or more devices – for example watching a TV show and using a second device to tweet, comment or update their status

In the UK Fast Web Media has looked at the TV adverts of 50 brands to explore how many are encouraging multi-screening.  Econsultancy.com summarises the key findings:

  • 48% of the brands included URLs in their adverts
  • 20% mentioned Twitter or hashtags
  • 16% mentioned Facebook ‘likes’
  • 6% sought follow up on YouTube

Extending engagement

Google undertook research exploring the ways in which UK consumers were multi-screening the London Olympics.  They found that 33% of people in the UK were following the Olympics on more than one screen. Those that were using more than one device were averaging many more minutes per day of viewing than single screen viewers – they were watching while they were out of the home and on the move.

The research also found that the Olympics was a stimulus for many consumers to try something new on their smart devices, including live streaming and joining social networks to ‘talk’ about events.  Almost one in three people who attended Olympic events were looking at online content while they were there.  They conclude that stadiums and venues are becoming as ‘porous’ as retail outlets with people sourcing relevant information to enhance their experience.

Digital consumers – the rise of the digital multi-tasker

By on March 13, 2013 in Digital Publishing, Mobile Devices, Post, Social Media, Trends and Statistics

KPMG has been researching consumer media behaviour for over five years – during which time we have seen social media go mainstream, the introduction of smartphones and tablets and the rise of digital delivery consumer companies such as Spotify and Netflix.

KPMG’s latest ‘Digital Debate’ report looks at the rise of the ‘digital multi-tasker’ and outlines action points for content providers.  Over 9,000 consumers in Australia, Brazil, Canada, China, Germany, Singapore, Spain, the UK and the US were asked about their media consumption patterns.  The report’s key findings include:

An insatiable appetite for media

  • Consumers split their time between traditional and digital/online media
  • People still spend marginally more time offline than online
  • People spend more of their media budget on ‘traditional’ media

However:

  • Spending for every type of digital media in the last year has increased
  • Spending on CDs, DVDs and video games has decreased
  • Ever increasing numbers of people watching mobile/tablet/streaming TV (30+% in Singapore; 14% in the US)
  • These ‘digital multi-taskers’ are interacting with TV in different ways, using second – or even third – screens.

The coming wave of online consumers can accelerate the digital shift

  • An emerging class of ‘mobile first’ media consumers.  Preference for online media is much stronger among the emerging mobile-centric class – particularly prevalent in emerging markets such as Brazil and China.
    • In China most consumers are getting their media via smartphones, tablets of laptops – very few rely on print media

Media and technology companies should cooperate to address this new wave

  • Cooperation across multiple industries is vital if effective new business models are to be found
  • Effective partnerships will ensure everyone will value from the arrangement – including the consumer

The report concludes with some lessons for advertisers that truly resonate for the information professional:

Embrace the new world – some traditional models may still be working (TV may still be making advertising revenues from such big events as The X Factor or major sporting fixtures) BUT that doesn’t mean TV companies can ignore the new digital models.

Use customer metrics – make the most of the digital information available to you to really understand your customers and create stronger relationships

Get to know your digital multi-taskers – and focus on transforming their second screen experiences.

The report is available to download here.

A new era of TV viewing

By on September 11, 2012 in Content, Mobile Devices, Trends and Statistics

A new report by Ericsson ConsumerLab explores the changing TV viewing habits of consumers around the world.

The researchers carried out in-depth interviews in the US and Sweden and 12,000 online interviews (1000 per country) in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, the UK and the US.

Although scheduled, broadcast TV is still dominant, the consumption of on-demand content is steadily increasing.  Almost 60% of consumers are using on-demand services at least once a week.  This increase is, at least partly, being driven by the purchase of easy to use smart TVs which mean people can take up new viewing habits without learning new skills.

Other key findings

  • A move away from separate screens for reach room to one main TV supplemented by mobile devices (‘one TV, many devices’)
  • Mobile viewing outside of the home is still an emerging behaviour – but is growing
  • ‘Linear’ (or traditional) TV viewing is increasingly being used for live events or even ‘background viewing’.  On-demand services offer focused viewing
  • 62% of people use social networking while watching TV at least once a week – and this number is growing
  • There are national differences in paid TV subscription trends.  Spending in China is increasing; spending in the US is decreasing
  • The importance of content discovery.  Rather than being driven by schedulers, consumers are using a number of sources to evaluate what they want to watch – from personal and social recommendations to IMDb

The report concludes that consumers are struggling to merge their TV viewing services and identifies opportunities for aggregated services that can help consumers in the same way that music aggregators do – for example by integrating social aspects of content consumption, or helping consumers discover new content.

Meanwhile, EU-funded researchers have been looking at how broadcasting and social media can be brought together to create a single viewer experience.  The project explored such initiatives as the use of smartphones as TV remote controllers and the development of personalised and contextualised advertising.  The project also developed the NoTube TV API, which can but used by broadcasters to make programming more interactive.

You can read more about the results of the EU project here.

 

Intellectual property in the digital economy

By on April 26, 2012 in Intellectual property, Post

Intellectual property is increasingly political.  Recent protests against SOPA/PIPA and ACTA demonstrate that consumers are unhappy with big business driving IP policy.  Lena Roland has summarised the key issues surrounding these initiatives in an excellent guest post on the InfoVision blog.

In response to a call from European Commission Vice President Neelie Kroes for ‘Big ideas for the Digital Agenda’, the Linked Content Coalition (LCC) has been launched this week.

The LCC brings together executives from TV, music, news media, IT and internet businesses, and has been set up to work on a cross media project which aims to improve the management of copyright in the online world.  LCC participants want to identify what works – and what doesn’t – and to develop a model that will facilitate commercial and non-commercial use of content.

Meanwhile, Consumer International has published its IP Watchlist for 2012.  In it, 30 countries are ranked according to how their intellectual property (IP) laws and enforcement policies affect consumers.  The report gathers examples of ‘good’ and ‘bad practice’ and highlights initiatives which it feels will provide a fair balance between content consumers and creators.

Israel takes first place in the report, praised for its ‘fair use’ approach to copyrighted material.  The UK appears in the bottom three for the fourth successive year.  The report argues that outdated copyright law hinders academic research, digital product development and ‘cultural engagement’ and calls for the recommendations of the Hargreaves Review to be implemented ‘without delay’.

The report can be downloaded for free.