The Hummingbird is known not only for its hum-like chirp but also for its love of sweet nectar. But thanks to Google, it may also now be known in the digital world for its love of high-quality content. Earlier this month, Google unfurled the biggest change to its search engine since the company launched 15 years ago.The Hummingbird update brings about major changes to the way Google ranks search results. Hummingbird makes it more important than ever before for brands to hone their content marketing to draw users (and the Hummingbird) into deeper brand engagement.
So, you want to get social? You realize your business cannot live without it. Kudos to you for having a strategy and a plan and for not just putting up Facebook and Twitter pages. But now you realize how time-consuming it will be to drive real...