CRM Magazine Publisher Bob Fernekees interviews IntelliResponse VP Marketing Mike Hennessy at CRM Evolution 2013 at the Marriott Marquis in New York City. 

Hennessy reflects on the progression of online self-service in today’s technology environment. “We’ve entered a new phase in the self-service economy,” Hennessy says. “People are comfortable with technology and are looking for rapid resolution to their questions regardless of the day, or time of day, and they’ll probably begin their search on a company’s corporate website.”

CRM Magazine Publisher Bob Fernekees interviews George Wright, Senior Vice President & General Manager of Infor CRM at CRM Evolution 2013 at the Marriott Marquis in New York City.

Wright talks about the new release of Infor Epiphany, Digital Multi-channel Marketing Solutions 10.0.3, its ability to interact with large data sets, and its newly-designed interface.

CRM Magazine Publisher Bob Fernekees interviews LiveOps Senior VP and Chief Marketing Officer Ann Sung Ruckstuhl at CRM Evolution 2013 at the Marriott Marquis in New York City.

Ruckstuhl comments that if she had to pick one of the biggest disrupters in customer service industry today, it would have to be social media.

CRM Magazine Publisher Bob Fernekees interviews Pipelinersales CEO Nikolaus Kimla at CRM Evolution 2013 at the Marriott Marquis in New York City.

According to Kimla, Pipelinersales, a relatively new player in the North American market, takes a different approach to sales enablement.

CRM Magazine Publisher Bob Fernekees interviews Jeffrey Linton, Senior Manager of Customer and Field Marketing at Act-On Software at CRM Evolution 2013 at the Marriott Marquis in New York City.

Linton provides an overview of the basics of marketing automation software for creating, managing, and tracking email campaigns; building web-based forms; and optimizing web pages and landing pages.

Laura Zink Marx, Executive Director, NJ 2-1-1 Partnership, details the disaster response process to Superstorm Sandy in October 2012 in New Jersey.

CRM Magazine Publisher Bob Fernekees interviews Aptean Product Manager Ehab Samy at CRM Evolution 2013 at the Marriott Marquis in New York City.

Samy presents an overview of Aptean, a relatively new company created from the merger of Consona and CDC Software a little over a year ago.