FRIDAY 10 PM UPDATE: Refined numbers later. But with the 65th Emmys broadcasting this weekend, Hollywood is only talking television, television, television. Yes, I’ll be interrupting my vacation and live-snarking the small screen awards starting Sunday at 5:00 PM PT. But only because the Academy of Television Arts & Sciences was hoping I wouldn’t. As for the big screen, both Hugh Jackman and Jake Gyllenhaal plugged, plugged, plugged R-rated newcomer Prisoners (playing in 3,260 theaters) to a $7.5M today and most likely a $22M domestic weekend. Which means both stars did their jobs to open this Alcon kidnapping thriller distributed by Warner Bros to a $20+M debut despite a longish 2 hour, 26 minute running time. (Who was the bigger draw? Definitely Hugh… Jake can’t open an envelope.) With a ‘B+’ CinemaScore for a lean budget of only $46M and a stellar supporting cast (Viola Davis, Terrence Howard, Melissa Leo) during a slow September, this adult drama directed by Denis Villeneuve and written by Aaron Guzikowski could have legs and make coin here and overseas. This weekend’s other newcomer is Sony Pictures’ 3D teen dance pic Battle Of The Year (releasing not wide in 2,009 theaters) starring Josh Holloway (Lost) and music’s bad boy Chris Brown. Talk about a tired genre despite a fresh ‘A-’ CinemaScore from audiences which may help word of mouth, this gross is half what the studio was forecasting for it $20M cost.
Also playing this weekend are The Wizard Of Oz: IMAX 3D whose pre-sales big online ticketseller Fandango proclaimed were “looking great and powerful” in limited release. The PG upgrade of the 1939 classic released into 318 theaters and made $750K Friday and is targeting $2.8M this weekend. Platforming in 5 theaters this weekend is Universal’s critical darling, Ron Howard’s auto racing pic Rush starring Chris Hemsworth, for $55K Friday and a $168K weekend. Interestingly, its per screen average of $33,688 was handily beaten by Fox Searchlight’s James Gandolfini-Julia Louis-Dreyfus comedy written and directed by Nicole Holofcener, Enough Said, which opened Wednesday in 4 runs. With $70K today and a $246K weekend for a per screen average of $61,600, the final movie from The Sopranos star set a new cume of $300K. Then again, Hollywood knows that car racing pics are cursed at the box office.
Here’s the Top Ten list based on Friday estimates:
1. Prisoners (Alcon/Warner Bros) NEW [Runs 3,260] R
Friday $7.5M, Weekend $21.9M
2. Insidious: Chapter 2 (FilmDistrict) Week 2 [Runs 3,155] PG13
Friday $4.8M, Weekend $13.5M, Cume $60.0M
3. The Family (Relativity) Week 2 [Runs 3,091] R
Friday $2.1M, Weekend $6.6M, Cume $25.3M
4. Battle Of The Year (Sony) NEW [Runs 2,008] PG13
Friday $1.4M, Weekend $4.0M
5. We’re The Millers (New Line/Warner Bros) Week 7 [Runs 3,008] R
Friday $1.3M, Weekend $4.2M, Cume $137.7M
6. Lee Daniels’ The Butler (Weinstein) Week 6 [Runs 2,931] PG13
Friday $1.2M, Weekend $4.1M, Cume $106.3M
7. Instructions Not Included (Lionsgate) Week 4 [Runs 978] PG13
Friday $1.1M, Weekend $4.3M, Cume $32.9M
8. Riddick (Universal) Week 3 [Runs 3,022] R
Friday $1.0M, Weekend $3.4M, Cume $37.0M
9. Wizard of Oz: IMAX 3D (Warner Bros) NEW [Runs 318] PG
Friday $750K, Weekend $2.8M, Cume $2.9M
10. Planes (Disney) Week 7 [Runs 2,446] PG
Friday $532K, Weekend $2.5M, Cume $86.2M
Enough Said (Fox Searchlight) Week 1 [Runs 4] PG13
Friday $70K, Weekend $246K, Cume $300K
Rush (Universal) NEW [Runs 5] R
Friday $55K, Weekend $168K