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The Content Balancing Act: How to Reach Your Customers Without Spamming Them

As content providers, it's critical to find a balance between making your presence known on a myriad of channels and spamming already drowning consumers to the point of annoyance (and possible brand detriment). It's also vital that the quality of the content produced doesn't suffer in the race to make it seen.Read More >> MICHELLE L. CRAMER

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New Research Says Mobile Users Have Short App-tention Span

To app providers, consumers can appear to be a rather fickle, easily distracted bunch, as evidenced by the latest data. Yes, they're downloading more tablet and smartphone apps than ever before (ABI Research estimates that 70 billion will be downloaded globally in 2013), but they're spending less time per session engaging with apps, according to a new study conducted by Localytics.Read More >> WED 18 SEPTEMBER 2013 | ERIK J. MARTIN

Franklin W. Olin College of Engineering: A Case of Efficiently Educating Engineers

The library at Olin College serves as an integral part of students' education by helping them to achieve critical research and information literacy competency, adhering to standards set forth by various academic associations. Olin's library wanted a different method of teaching these skills, one that coincided with the college's unique teaching approach of classroom experiences blended with digital exercises and tools. This original method was designed using a Microsoft Word document, a PDF, and a course libguide. These proved awkward for students to use, and the Olin team members realized they needed something more streamlined for more effective learning.Read More >> MON 16 SEPTEMBER 2013 | TRACY WU

An Interview with Megan Brown, Social Media Strategist, iAcquire

As the social media strategist at iAcquire, an agency specializing in digital marketing strategy, SEO, and social media, Megan Brown says, "If there's anything social media-related that comes up or needs to be done, I'm involved." That means working with sales and account managers to pitch to potential clients, creating and implementing social strategy, and networking with influencers on the client's behalf.Read More >> FRI 13 SEPTEMBER 2013 | NANCY DAVIS KHO

The State of the Blogosphere: Blogging in the Post-Tumblr Age

Back in May, Social Media Today compiled case studies from several reputable sources regarding the correlation between blogging and sales for businesses. Unanimously, studies show that maintaining an active blog can provide an increase in traffic of up to 210% to a website. Clearly, blogging still remains one of the most commonly produced and read forms of content marketing (in fact, many experts find that blogging is the first thing someone thinks of when mentioning content marketing). And, just like any other form of marketing, the blogosphere is evolving.Read More >> WED 11 SEPTEMBER 2013 | MICHELLE L. CRAMER

Data Is Useless Without Meaning: The Importance of Insight

You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the survey says. Despite the grim prognosis, there is hope, said a marketing analyst familiar with the report.Read More >> MON 09 SEPTEMBER 2013 | ROBERT SPRINGER

EContent Live: Jose Castillo, Ron Miller, and Brad Batt

Did you miss our latest EContent Live Hangout? You can still join Jose Castillo, Ron Miller, and Brad Batt to discuss the ins-and-outs of content management, Kindle MatchBook, and privacy (or the lack thereof) on the web. Be sure to follow @econtentmag on Twitter, or EContent on Google+ to be kept up-to-date on upcoming EContent Live events.Read More >> FRI 06 SEPTEMBER 2013

The Definitive Do's and Don'ts of Social Media Marketing

As companies large and small have developed active Twitter and Facebook profiles, their ability to interact directly with their client base has reached an unprecedented level. Given how frequently people are on social media-according to Statistic Brain, there are approximately 9,100 tweets sent per second-it may be tempting to reach out to this clientele as often as possible. But an ill-timed or misguided use of social media can lead to angry customers, potentially lost sales, and embarrassing headlines. Read More >> WED 04 SEPTEMBER 2013 | MIKE THOMPSON

Expanding Your Content Marketing: 3 Unexpected Ways to Get More Out of Your Website

The marketing landscape has changed dramatically over the last five years, due largely to a change in the way consumers demand to interact with brands. Long gone are the days when serving up an ad was enough to ignite a spark of interest in a consumer. Today's customers don't want to be bombarded with advertising. Instead, they want to interact with brands in a way that's meaningful and makes them feel connected and part of a community. In other words, this isn't your grandmother's marketing.Read More >> FRI 30 AUGUST 2013 | LAUREN FAIRBANKS

Measuring Effective Content

Digital Media has forever changed the way we manage and measure PR and marketing campaigns. I live and breathe social media and advocate leveraging easy to use platforms to engage, publish, and provide access between organizations and their key stakeholders, but at some point we need stop and think about the effectiveness of the content we push out. How does one know if their campaign is truly enhancing interactions or reaching key stakeholders? The key is to measure.Read More >> WED 28 AUGUST 2013 | JESSICA PAYNE

Will Mobile Publishing Be the End of Print?

Apple has sold about 140 million iPads worldwide since the tablet's launch about 3 years ago. The wildly successful device has disrupted many industries, creating headaches for some (think personal computers and Microsoft) and opportunities for others, including content owners who can take advantage of the device's capabilities.Read More >> MON 26 AUGUST 2013 | ROBERT SPRINGER
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