In its Annual Report, Microsoft IT shares Microsoft’s experiences with you and invites you to meet to discuss and share learnnings. CIOs are leading organizations into a new era of information technology. IT is the epicenter of enabling new business models, providing differentiated services, and attracting and retaining customers to name a few CIO priorities. This month we are featuring the “Mobility” chapter of the Annual Report and will feature other chapters in the months to come.

Modern apps adapt to the needs of users by exchanging data with other apps as needed, and by providing personalized experiences, natural user interactions, and social connections from an array of device types that cloud services support.<br/>Organizations are unleashing the following business opportunities with modern apps:<ul><li>• Capturing new customers or retaining existing customers by providing engaging experiences on an array of devices to drive customer loyalty and generate revenue growth.</ul>