Along with an emphasis on cross-border series, among the takeaways from this week’s Mip-TV market was the increased merging of technology and content. Of the 4,000 acquisition execs in town, 800 were VOD and digital buyers – a 30% jump on last year. Cinedigm did a digital/VOD deal for more than 1,000 episodes of TV shows from Australia’s ABC which CEO Chris McGurk said reflected the “ever-growing importance of efficient, cost-effective delivery of digital content worldwide.”
YouTube was part of the discussion. Tim Hincks, president of Dutch giant Endemol, which has over 100 YouTube channels, said the company will soon launch a new Fear Factor channel, effectively reviving the brand in the U.S. But he stressed that “It’s not how much you’ve got, it’s what you do with them. It’s tying them together and marketing to the consumers and YouTubers on the different channels.”
But BSkyB managing director of content, Sophie Turner Lang, urged attendees to “Talk about the shows, not the pipes.” It’s storytelling that engages audiences, she said, noting that creative meetings have reversed from mostly being about story and talent to being about “protection and digital delivery.” READ MORE »