Nellie Andreeva

For his first sale in his new role as producer, former TV executive Steve McPherson has teamed up with young writer Brandon Schwartz. A half-hour project from Schwartz and McPherson has landed at Fox where McPherson has a first-look deal. Lionsgate TV, where McPherson also has a pact, is producing. Written by Schwartz and developed by McPherson, the comedy is described as a take on Seinfeld if George was eternally optimistic but even more misguided. McPherson executive produces, with Schwartz co-executive producing. This marks the first network sale for Schwartz who previously co-wrote two scripts for Nickelodeon. The writer, son of veteran TV lit agent Scott Schwartz, is repped by Matt Ochacher at New Wave Entertainment and Bob Getman.

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