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Last updated: July 23, 2013

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Money Matters

Beckham's boy boosts Burberry

Beckham?s boy boosts Burberry

Romeo Beckham, son of soccer player David makes his modelling debut wearing coat in an advertising campaign for fashion label Burberry. (Pic: Burberry) Source: Supplied

HE IS only ten but it seems clear Romeo Beckham has inherited his father's golden touch.

The youngster is being credited with helping profits soar at Burberry after featuring in adverts for the British label.

The firm yesterday beat City expectations by revealing an 18 per cent rise in sales for the first quarter of its financial year, taking the total to Pound339million.

The son of David and Victoria was said to have stolen the show from adult models in campaigns for Burberry's spring/summer collection. The lines were declared a hit, particularly in the Far East and the US markets.

Sales were also boosted by model Cara Delevingne wearing Burberry for Vogue in China. The label can now bank on the support of Britain's latest sporting hero, Andy Murray, who wore one of its tuxedos to the Wimbledon Champions Ball.

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