Bravo Outdoor Advertising, which sells and manages advertising panels on public transit vehicles and roadways in Ireland, wanted to secure new business by delivering content on digital panels. Pica Vision, a provider of digital media solutions, designed an intelligent digital advertising system anchored by Windows Embedded Standard 7 and Microsoft SQL Azure. The innovative new solution has the potential to attract 50 percent more views over a traditional static panel and uses GPS information to customize content in real time based on route and vehicle. By taking advantage of an intelligent system, the company is increasing revenue, cutting maintenance costs, and gaining a stronger competitive advantage.

The University of Colorado Denver provides online programs and degrees to nearly 17,000 students. As tuition prices and online education competition grew, CU Online needed to invest in marketing campaigns that would attract and recruit the right students. Integrating Microsoft Dynamics CRM into existing Microsoft products provided transparency, accountability, and data-driven decision making to invest in the right media outlets and ultimately, provide the best experience for students world-wide.

Staff at Hunter TAFE wanted to make their public web site a more powerful marketing tool. This called for a consistent brand feel across the site, better search functionality and more intuitive navigation. They also wanted to ensure that information on up to 500 courses remained fresh. In a high-speed deployment Computer Systems Australia helped build a new web site, using Microsoft SharePoint Server 2010 for Internet Sites Enterprise as the content management system. It includes a sophisticated search engine that enables staff to hone search results, and simple page-building tools that enable faculty staff to design, edit and upload branded content themselves. Today, Hunter TAFE has an attractive, intuitive web site, full of compelling and up-to-date content. Staff can now upload stylish, rich-media content quickly and easily, helping to keep the site fresh, focused and compelling.