Sometimes I get strange questions or comments from people who are not professional importers. I am reminded by these questions that most importers are not familiar with how business is done in China. Listed here are a few of the misconceptions about importing products from China. The first few on the list are often concerns... More »The 10 Biggest Misconceptions Importers Have About China

I had an interesting discussion the other day with a friend and fellow marketer. He has recently been working on a few side projects and was looking for some email advice. I was in the middle of sharing with him some of my “golden rules”, which are based more on my own experience than anything... More »The Empty Inbox: A Marketer’s Dream

Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Website Isn’t Trustworthy”. This Week’s Topic = Five Reasons You Should Consider Contests Contests are fun! But that’s not the reason that your company should... More »5 Reasons You Should Consider Contests

With the age of the customer comes a problem, according to Rob Brosnan, senior analyst at Forrester Research. The issue: Organizations have focused on optimizing their websites for years. But in the age of the customer, that optimization mentality might not work so well. The reason: Customers aren’t a fixed problem to optimize against because... More »3 Keys to Succeeding in the Age of the Customer

Recently, I had an experience whereby the principles of customer care sorely failed, and it reminded me that even when logistics break down, supplies fall short, and a company ends up short-staffed, companies need to remember that practicing customer service skills becomes even more important in these stressful situations. That may seem intuitive, right? However,... More »When Things Go Wrong, Don’t Forget the Core Principles of Customer Care

With the introduction of monetary stimulus by many central banks around the world, a common question asked is: what’s a unique investment opportunity in a market sector that is not immediately obvious to the average investor? If the global stimulus really begins to work, it should result in higher demand for commodities. If this occurs, an... More »Unique Investment Opportunity in a Market Dominated by Money Printing

With 2 Gold medals, 3 NBA MVP titles, and a championship under his belt Lebron James has made a huge impact on the game of basketball.  But how much is that impact worth?  Lebron James is currently making over $17 Million dollars a year to play for the Miami Heat, and we believe that makes... More »Lebron James is the Most Underpaid Athlete [Infographic]

Once upon a time data used to be store on compact floppy discs have now have been extinct since quiet some time. From there on data moved on to faster CDs followed by large volume DVDs both of which are discs and soon heading to the graveyard of technology. It is no news that technology... More »Say Good Bye to Optical Disc Drives

Voice over IP (VoIP) uses the same network to send and receive phone calls that we use to surf the Internet, send and receive emails, play video games, and stream videos from Netflix.  All of these types of traffic can coexist on the same network as long as your network is built and configured to... More »How to Improve VoIP Quality on your Network

As Inbound Marketing professionals, we all crave top tier, fresh content to expand our knowledge and stay current with the latest happenings in the industry. But we’re also pulled in many different directions throughout our day which can make it challenging to keep up on the best new content finding its place on the web.... More »Top 15 Twitter Users Every Inbound Marketer Should Follow

Instagram has made a great update to their social network. Today Instagram has introduced a new feature called ‘Photos of You’ where you can add share who’s with you in a photo (similar to tagging someone in a photo on Facebook). A tab on your profile will appear when you download the new version on... More »Instagram Introduces ‘Photos of You’ Feature

Have you ever had a situation where you engaged a prospective lead, they showed a lot of interest, your meaningful conversations led to a demo or a presentation and then the prospective buyer went radio silent and disappeared? This happens a lot; according to Scott Santucci of Forrester, at least 80% of the time leads fail... More »A Guide to Aligning Marketing & Sales Engagement with Buying Process