- When a Valid and Deliverable Email is Neither Valid nor Deliverable Business 2 Community
Since email list cleaning and validation is a big part of our business and a service Email Answers offers, as you might imagine, we see a whole bunch of email data and occasionally have some interesting surprises when validating it. This week we had a customer who sent us a list of approximately 300,000 email records. After cleaning and... More »When a Valid and Deliverable Email is Neither Valid nor Deliverable
Since email list cleaning and validation is a big part of our business and a service Email Answers offers, as you might imagine, we see a whole bunch of email data and occasionally have some interesting surprises when validating it. This week we had a customer who sent us a list of approximately 300,000 email records. After …
- EDI – What Is It, and Why Do You Need It? (4/5) Business 2 Community
An established business tool across the food industry, Electronic Data Interchange (EDI) is gaining traction across the wider spectrum of wholesale companies. Here, we look at some of the reasons why. Greater operational insight In addition to improving speed, cost and accuracy, EDI can impact the business in a number of other ways, improving operational... More »EDI – What Is It, and Why Do You Need It? (4/5)
An established business tool across the food industry, Electronic Data Interchange (EDI) is gaining traction across the wider spectrum of wholesale companies. Here, we look at some of the reasons why. Greater operational insight In addition to improving speed, cost and accuracy, EDI can impact the business in a number of …
- The Dangers of Big Data: Opening New Doors or Breaking Them Down? Business 2 Community
As easy as it would be to hit you with a Matrix reference, I won’t. But, if you’ve ever watched binary code flash endlessly across a computer screen, you at least have a visual (though incomplete) concept of what “big data” is: data that’s so vast and dynamic that customary tools aren’t sufficient to capture... More »The Dangers of Big Data: Opening New Doors or Breaking Them Down?
As easy as it would be to hit you with a Matrix reference, I won’t. But, if you’ve ever watched binary code flash endlessly across a computer screen, you at least have a visual (though incomplete) concept of what “big data” is: data that’s so vast and dynamic that customary tools aren’t sufficient to capture...
- Redesigning Your Site? What You Need to Know for SEO Business 2 Community
It’s inevitable, given the constantly evolving state of the internet, that every site will have to be redesigned from time to time. Even an effective site which once looked really good will eventually begin to look stale and old-fashioned. Users expect change, and if a site remains static for too long, it runs the risk... More »Redesigning Your Site? What You Need to Know for SEO
It’s inevitable, given the constantly evolving state of the internet, that every site will have to be redesigned from time to time. Even an effective site which once looked really good will eventually begin to look stale and old-fashioned. Users expect change, and if a site remains static for too long, it runs the risk …
- The Importance of Image Optimization Business 2 Community
Competition online is so intense that it doesn’t make sense to leave any potential source of traffic untapped. One often overlooked traffic source is images. As the internet has become a more visual place, images have become a mandatory part of any successful website. They serve to attract and retain the attention of visitors. But... More »The Importance of Image Optimization
Competition online is so intense that it doesn’t make sense to leave any potential source of traffic untapped. One often overlooked traffic source is images. As the internet has become a more visual place, images have become a mandatory part of any successful website. They serve to attract and retain the attention of visitors. …
- 5 Ways to Build a Strong Social Media Platform Business 2 Community
Social media is one of the most powerful weapons you have in your marketing arsenal. You may have a really useful and informative website but without a healthy social media platform, you could be wasting a great marketing opportunity. Building a social media platform takes time, but it is well worth the effort and not... More »5 Ways to Build a Strong Social Media Platform
Social media is one of the most powerful weapons you have in your marketing arsenal. You may have a really useful and informative website but without a healthy social media platform, you could be wasting a great marketing opportunity. Building a social media platform takes time, but it is well worth the effort and not. …
- Does Color Really Matter in Marketing? Business 2 Community
If you were shown just the colors of your favorite brand would you be able to recognize them? It’s very likely you would be able to recognize more than just a few. Other than recognition, how else do colors affect us? Is there a science of color in marketing? Color can have a huge impact... More »Does Color Really Matter in Marketing?
If you were shown just the colors of your favorite brand would you be able to recognize them? It’s very likely you would be able to recognize more than just a few. Other than recognition, how else do colors affect us? Is there a science of color in marketing? Color can have a huge impact...
- Good News, We Won! Bad News, We Won! Business 2 Community
Over the past few weeks, I’ve published a number of posts on pricing, value creation, walking away. They’ve stimulated some interesting comments and discussion. As I’ve read many of the comments, it struck me that we need to talk about whether we really want to chase after every opportunity. Too often, we’re driven to win... More »Good News, We Won! Bad News, We Won!
Over the past few weeks, I’ve published a number of posts on pricing, value creation, walking away. They’ve stimulated some interesting comments and discussion. As I’ve read many of the comments, it struck me that we need to talk about whether we really want to chase after every opportunity. Too often, we’re driven to …
- The Visual Internet Business 2 Community
When developing a social media campaign, whether it be on Facebook or Twitter there is one thing that media savvy writers take for granted and it is usually the visual effects. Twitter has proven you can lock interest and develop followers on good, solid content. But is that all it really takes? The world of... More »The Visual Internet
When developing a social media campaign, whether it be on Facebook or Twitter there is one thing that media savvy writers take for granted and it is usually the visual effects. Twitter has proven you can lock interest and develop followers on good, solid content. But is that all it really takes? The world of...
- Why Error Pages Negatively Impact Your Site’s SEO Business 2 Community
SEO success is an ongoing process – one that depends on giving a site regular check-ups. Thankfully Google make this relatively easy to do through its Webmaster Tools. One of the reasons Webmaster Tools is such a great resource is that it identifies the problems Googlebot encounters when trying to crawl a site. Google Webmaster... More »Why Error Pages Negatively Impact Your Site’s SEO
SEO success is an ongoing process – one that depends on giving a site regular check-ups. Thankfully Google make this relatively easy to do through its Webmaster Tools. One of the reasons Webmaster Tools is such a great resource is that it identifies the problems Googlebot encounters when trying to crawl a site. Google …
- Melonie Dodaro’s Advice About Promoting Yourself On LinkedIn Business 2 Community
Content Equals Money recently got to pose a few questions to one of Canada’s top social media experts, Melonie Dodaro. Melonie is an experienced consultant who has dedicated her career to assisting businesses in the successful use of social media as a part of their marketing strategies. Here are her thoughts on some of the... More »Melonie Dodaro’s Advice About Promoting Yourself On LinkedIn
Content Equals Money recently got to pose a few questions to one of Canada’s top social media experts, Melonie Dodaro. Melonie is an experienced consultant who has dedicated her career to assisting businesses in the successful use of social media as a part of their marketing strategies. Here are her thoughts on some of …
- 8 Ways to Use Vine For Business – Even B2B! Business 2 Community
Just about the time a client becomes proficient using Facebook and LinkedIn, another new social media platform comes along to complicate things. Pheed, Snapchat, the new and improved MySpace, Thumb…not every platform is right for every business, and a few are a guaranteed waste of time for some. So what about Vine? Vine is an... More »8 Ways to Use Vine For Business – Even B2B!
Just about the time a client becomes proficient using Facebook and LinkedIn, another new social media platform comes along to complicate things. Pheed, Snapchat, the new and improved MySpace, Thumb…not every platform is right for every business, and a few are a guaranteed waste of time for some. So what about Vine? Vine …
- 5 Tips to Increase Blog SEO Business 2 Community
This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of... More »5 Tips to Increase Blog SEO
This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of. …
- 4 Myths About Branding Business 2 Community
Over the years, branding has ebbed and flowed in terms of its “hot-ness” in the market. Let’s examine 4 myths about branding and all come to terms with the fact that branding will never go out of style. Myth 1 – Branding just happens, we don’t need to fund it. It’s true that once upon... More »4 Myths About Branding
Over the years, branding has ebbed and flowed in terms of its “hot-ness” in the market. Let’s examine 4 myths about branding and all come to terms with the fact that branding will never go out of style. Myth 1 – Branding just happens, we don’t need to fund it. It’s true that once upon...
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