Brand Case Study: Better to Be ‘The Ritz’ Than ‘Ritzy’
Business 2 Community - Thu, Apr 25, 2013 11:00 AM EDTI don’t know about you, but I sure would rather be staying at the Ritz-Carlton than at a place described as ‘ritzy’. Ritzy could mean any number of things: expensive chandeliers, 24/7 room service, an infinity pool… In some markets, ‘ritzy’ might just mean HBO. But The Ritz? Well, that’s a different story. Since the... More »Brand Case Study: Better to Be ‘The Ritz’ Than ‘Ritzy’