Leading online investment firm achieves 20% lift in landing page conversions and increases online engagement using Adobe Marketing Cloud

Scottrade, a leading online investing firm, wanted to gain deeper insight into and control over every aspect of customer acquisition, from manging the effectiveness of key online search words and bidding to helping ensure customers understand and complete enrollment processes for new services. Scottrade utilizes the Adobe Marketing Cloud to achieve business goals. With the Cloud, Scottrade has achieved a 20% lift in landing page conversions and reduced time spent on campaign management by 15%.

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