With 193 websites in more than 20 languages driven by different applications and management systems, TE Connectivity needed help creating a uniform online experience. They turned to Adobe Marketing Cloud to enable its employees worldwide to create and update website content and optimize online customer experiences. By looking at visitors by profile type, such as design engineers or channel partners, TE Connectivity is improving online browsing to provide each type of visitor with the most relevant and interesting information. TE Connectivity has improved overall conversion up to 33% while reducing cost per conversion as much as 48%.
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