As a media company, Discovery focuses on engaging avid viewers of its programs to help attract new ones and improve ratings that drive advertising revenues. The company uses Adobe® Marketing Cloud solutions to gain better insight and understanding into how social media affects website traffic and loyalty, a critical component to creating more buzz around its shows and, thus, increased viewership. With Adobe solutions, Discovery Communications has increased loyal visitor acquisition by as much as 121%, helped increase visitor return rates up to 140%, and accelerated the delivery of more engaging content.
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