Adobe® Marketing Cloud
A “Fan” is not a business metric.
How social media can become a real business driver.
Put meaning behind the data you gather from social media.
Why is it that so few businesses have a framework in place to measure the real value behind social media? In this webcast from the Adobe Digital Marketing Summit 2012, Blandon Casenave talks about how NBC Universal has developed a unique approach to measuring social media and putting real meaning behind the numbers they gather.
This webcast and white paper discuss:
- A practical system for measuring social media
- Key social metrics you need to show your boss
- How NBC Universal measures audience segments in social media
Align business objectives with social measurement.
Learn how to build a social media measurement strategy that aligns with business objectives, demonstrates the business value of your social media program, and provides the insight that enables you to optimize for maximum impact.
Adobe® Digital Marketing Suite is now Adobe® Marketing Cloud.