Today’s consumer expects merchants to embrace his or her specific needs throughout the shopping experience. Prioritizing personalization for growth is essential to brand differentiation, conversion, customer loyalty, and ultimately bottom-line performance.
In this personalization research bundle, marketers will gain access to the e-tailing group white paper “Prioritizing Personalization for Growth,” and Patricia Seybold Group’s perspective on the changing eCommerce industry in their white paper “Five Reasons to put your business in the cloud.”
Read through this collection to learn why organizations are turning to solutions like automated recommendations, on-site search, testing and targeting to master personalization and ultimately bottom-line performance.
Isn’t it about time your web analytics data started helping you make better decisions to save time and increase revenue? If your business’ success depends heavily on your website, you’ll want to hear what two of the world’s leading marketers have to say about online analytics and optimization.