Online personalization is a must-have for retailers today. When tailoring online experiences, success depends on creating meaningful connections between your online customers and your organization’s content and offers.
In this webcast, recorded live from the Adobe Digital Marketing Summit 2012, Sony Electronics discusses how they use Adobe® Discover® to identify and build high value user profile segments, and then use Adobe Test&Target™ to serve targeted content to pre-defined segments that increased conversion rates across Sony’s site.
Watch this webcast today to see how you can serve automated, targeted content to your highest value customers, boosting personalization across your site.
Complete the form to view this complimentary on-demand webcast.