The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This “data rich, insight poor” phenomenon is examined in their new white paper, which identifies common analytics challenges — and shows how you can rise above them.
Based on a survey of 160 companies, the Aberdeen study pinpoints five key analytics competencies that best-in-class marketers possess. These top performers have learned how to harness the power of data to get the right message to the right people at the right time. This new Aberdeen paper reveals some of their secrets, including:
Are you ready to put advanced analytics to work for your company? Download the Aberdeen white paper now to learn how today’s smartest marketers are turning data into profit.