Today’s CMO is required to be involved in the performance, measurement, and optimization of their marketing mix. Unlike the executives of the past who made decisions based on "gut feel," CMOs today require access to information in an instant to aid them in making the right decisions.
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review:
Download A Marketing Analytics Framework for CMOs to improve your marketing analytics and provide greater value to your CMO.