Using segmentation to increase engagement and loyalty.
All visitors are not the same.
What can you do to increase loyalty on your website? Today’s website visitors are complicated. They compare websites and products easier than ever before across multiple visits, sessions, and even days. As a result, no two visitors and visits are the same. To truly know your audience, you need to understand how visitors engage beyond a single session.
Join Francis Lavelle as he reviews how Discovery Networks uses social media to drive customer loyalty and social engagement. Tim Lott, from Adobe, examines the new features of Adobe Discover 3.0.
This webcast and white paper discuss:
Moving from pathing analysis to cross-visit analysis
Optimizing loyalty through social interactions
How Adobe Discover 3.0 drives ROI, AOV, and LTV
Use segmentation to treat customers differently Explore how you can more efficiently focus your marketing spend, more intelligently present your site content, and more successfully get your customers’ to fill their shopping carts.