Marketers need to use online customer data for more than just managing website content. Using online customer data captured through an automated web analytics solution is a key enabler allowing organizations to improve their marketing effectiveness.
This Aberdeen Research report identifies how best-in-class companies are using analytics solutions to measure and reveal hidden insights in their data. This report discusses why companies using this process achieve 82% greater incremental lift, compared to companies that don’t use customer behavioral data to segment and target their customers.
Using web analytics solutions to evaluate the effectiveness of campaign content is an essential step in maximizing ROI. Download this white paper to ensure your company is keeping up with the latest best-in-class marketing organizations.