Adobe Marketing Cloud30,200 likes · 3,687 talking about this
30,200 likes · 3,687 talking about this
- AboutAdobe Marketing Cloud helps marketers solve complex digital business challenges. Also follow us on Twitter: http://twitter.com/AdobeMktgCloud
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- 21% of total eCommerce during the holiday season is generated from mobile. How much of your marketing budget is dedicated to mobile? http://adobe.ly/TbuJa5
- Ryan Green's blog post gives Adobe Marketing Cloud users attribution tips to better understand their data and track revenue back to sales goals: http://adobe.ly/X5o7sU
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- Adobe SummitComputers/Technology
- Brooks BellConsulting/Business Services
- Altimeter GroupProfessional Services
- D: All Things DigitalMedia/News/Publishing
- Our Tyler White examines the sales activity we expect to see today on “Green Monday,” the second Monday in December. Although today’s online revenue is predicted to nearly double that of an average sales day, Free Shipping Day on December 17th may actually surpass Green Monday in terms of online shopping: http://oak.ctx.ly/r/1j10
- ActivityRecentAdobe Marketing Cloud created Adobe Digital Marketing Summit 2013.
- The Holiday Digital Index forecast predicts sales for online jewelers will reach their highest level in mid December, on Free Shipping Day. Leverage these insights and more: http://oak.ctx.ly/r/1i9c
- In this webcast and white paper, Joe Stanhope from Forrester Research discusses the three areas to focus on to fully leverage your digital analytics efforts. Our Darin Archer also reviews how Adobe.com was transformed using the Adobe Marketing Cloud: http://adobe.ly/VkGVTk
- University of Phoenix is personalizing online education with Adobe Experience Manager and Adobe CQ. The university is supporting state-of-the-art websites for visitors and students alike, while reducing maintenance load on technical staff: http://oak.ctx.ly/r/1h9c
- Watch how Mashable uses Adobe Marketing Cloud to better understand who their audience is and what they want, helping them to stay on the cutting edge of digital culture: http://oak.ctx.ly/r/1hfu
- As predicted in our Holiday Digital Index Report, Cyber Monday reached almost $2 Billion in online sales! Unwrap more online shopping insights and trends using our customized web-app: http://oak.ctx.ly/r/1h9b
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Discover the top metrics currently used by senior marketers across the Asia Pacific region to measure return on investment via this infographic http://oak.ctx.ly/r/1gl1- The Ultimate Case Study continues! Our team turned the analytical power of the Adobe Marketing Cloud towards our own website in the 4th edition of this series: http://adobe.ly/SGBNw2
- Get ready to Unwrap Holiday Shopping as we reveal shopping insights from the Adobe® Digital Index and don’t forget to check out the interactive tool for even more insights & predictions: http://oak.ctx.ly/r/1gw0
- How can responsive web design benefit marketers? Direct Marketing News features Adobe’s Michael Hodgson discussing what brands need to know to provide users site visitors with the best experience: http://oak.ctx.ly/r/1gow
- Major U.S. accounting firm McGladrey decided to take control of critical digital analytics and optimization strategies for its website. The firm is using Adobe Marketing Cloud solutions to improve online experiences and strengthen its brand. Sign up to read the full story here: http://oak.ctx.ly/r/1g9p.
- Wondering what 2013 will hold for digital advertisers? Check out this AdExchanger article by Adobe’s Sid Shah, offering his insights and predictions around mobile, search, social and cross-channel advertising trends. http://oak.ctx.ly/r/1g8g
- CMO Council's “State of Marketing 2012″ survey highlights new ways senior marketers are looking to social media as a tool for expanding reach, analytics, and even personnel: http://oak.ctx.ly/r/1ftv
- Get the right mix of the AIDA funnel into your social content! eConsultancy reminds us to prioritize Awareness, Interest, Desire and Action to emphasize the human element in your marketing: http://bit.ly/YyuLwM
- Black Friday 'showrooming' was more prevalent than ever this year, and in certain cases resulted in higher online sales than Cyber Monday. Our team examines how brick-and-mortar retailers are evolving to meet this challenge, and turns to the data to analyze the long term impact: http://adobe.ly/11nr3oH
- Want a peek into what's to come in Adobe CQ? Our team will provide a glance into the next version in our December Web Experience Management Wednesday webinar. Join us Dec. 12 at 10am PT! http://adobe.ly/V5OGyC
- We recently surveyed over 700 digital professionals across Europe and the US to learn more about how they are tackling marketing attribution. As a result, we've put together five steps to help you master attribution. You can view the full infographic and download the report over on the blog: http://oak.ctx.ly/r/1eoq
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Marketing is BS. Do you agree? Share your own marketing misconceptions through our Myth App!- Customers have changed. Has your marketing strategy? Download this webcast to see Forrester’s Jim Nail and Jeff Ropelato and Mark Fredrickson from TopTenREVIEWS discuss best practices for email, social, testing, and targeting: http://adobe.ly/UnbC9X
- Retailers – want to maximize your online sales this holiday season? Learn how to maximize your search ad spend and maximize ROI with Google Product Listing Ads (PLAs). Adobe’s Dr. Sid Shah shares best practices on managing PLAs to help ensure your online storefront is busy with shoppers over the holidays! http://adobe.ly/U1UOFa
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Quick reminder: We're talking about marketing attribution and how to make sense of it all today at 3pm GMT, with Linus Gregoriadis (Econsultancy), Jamie Brighton and Simon Morris (Adobe): http://oak.ctx.ly/r/1d7qAdobe Marketing Cloud shared a link via Adobe.
Only 5% of APAC marketers feel that data is integrated throughout the marketing life cycle. Are you one of APAC’s leaders in measuring ROI? Compare your results with the peers across APAC via this infographic http://oak.ctx.ly/r/1czn- Joining us in Salt Lake City? Adobe Summit 2013 is now open for registration! Limited time special offers and discounts for first time attendees, get more here: http://adobe.ly/TUfYaq
- The Adobe Digital Index predicted $2 Billion in sales this Cyber Monday, and the holiday shopping event went on to become the busiest online shopping day in history! We’re continuing to track analytics, statistics, and trends throughout the...season. Try out our interactive tool (http://adobe.com/go/onlineshopping) to find the data that is most applicable to your brand and find the full breakdown in our latest blog post! http://adobe.ly/10OQikkSee More
- Black Friday's impact on eCommerce broke records this year! Our team has the year-over-year data for over $1.3 billion in sales analyzed here: http://oak.ctx.ly/r/1cvv
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Accounting for the increased importance of omnichannel, experience-driven commerce is a priority at Adobe. Kevin Cochrane, our VP of Product Strategy and Solution Marketing for the Adobe Experience Manager solution and Adobe CQ, participated in a Q&A with eConsultancy to discuss key retail considerations for digital marketers: http://bit.ly/UTdCHx- Our Digital Index team have been busy analysing shopping patterns to no end! As today is Cyber Monday, they've been pondering whether it makes sense for European retailers to adopt this American trend. What do you think? Tyler White shares his thoughts, along with insights from our online shopping prediction tool: http://oak.ctx.ly/r/1cj3
- One in four shoppers will shop from their mobile phones today, more than any other day this year. Check out how the rest of the holiday shopping season will unfold after Black Friday using our interactive tool. http://adobe.ly/TbuJa5
- Announcing the launch of the new APAC Digital Marketing Performance Dashboard! This joint research by CMO Council and Adobe uncovers the state of digital marketing adoption across Asia Pacific. Register to download your complimentary copy of the executive summary now via http://oak.ctx.ly/r/1apu!
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Next week we're talking about marketing attribution and how to make sense of it all. Did you know that 2 in 5 organisations still carry out attribution manually or using spreadsheets? Are you one of them? Join Econsultancy's Linus Gregoriadis, and Adobe's Jamie Brighton and Simon Morris, on 28 November at 3pm GMT / 4pm CET: http://oak.ctx.ly/r/1apb- ActivityDecemberPeople Who Like This1,615