Interactive marketing has come a long way in a very short time. It has grown digital properties to the largest businesses in the world, turned century old media and agency models upside down, and now represents over 15% of all advertising spend. But the coming digital decade will challenge the model of interactive marketing that organizations are familiar with today.
In this independent research report, “The Future of Interactive Marketing,” Forrester Research Vice President and lead analyst, Shar VanBoskirk, provides best practices and key strategies that interactive marketers must embrace to remain competitive in the coming digital decade.
Organizations that employ Forrester’s four key directives described in this white paper will not only thrive in the future of interactive marketing but will lead the charge.