A/B and multivariate testing
- Test content on-site, in email, and in display ads.
- Facilitate fast and accurate design selection with A/B testing.
- Allow for testing many elements and variations with smaller traffic requirements and fewer combinations with multivariate testing.
- Reveal the combination of elements that leads to the greatest lift in conversion via in-depth reporting.
- Convert winning test scenarios with a single click to standard content for all audience segments thanks to "push winner" functionality.
Ad testing
- Track ad impressions and their impact on conversion.
- Optimize ad content and compare multiple creative options, and adjust to serve more of the winning creative.
- Track clicks to monitor ad performance in real time, from first click to final conversion.
- Coordinate ad tests across multiple ad networks or publishers.
- Track view-throughs.
- Combine ad testing with cost and revenue tracking to quickly see real-time revenue for a given ad.
Visual application management
- Design tests directly on the site just as visitors will experience them.
- Immediately visualize how customers experience a test, giving real-time insight for increasing content relevance.
- Take advantage of on-site testing capabilities that work without any special configuration or implementation.
Effective targeting
- Target content to different groups of visitors based on marketer-defined segments.
- Target audience segments based on URL, geography, profile, and visitor behavior.
- Maintain the consistency of targeted offers from off-site exposure (display ads, email) through on-site activity.
- Enjoy the flexibility to market broadly to a segment of visitors or to define parameters for stricter targeting to a very specific visitor set.
- Break out conversion data per targeted group with reporting segment filters.
- Reuse commonly created targeting rules with "targeting groups."
Automated predictive learning
- Serve targeted offers based on a visitor's unique interests, as each visitor and click is scored individually.
- Create extensible customer profiles that include offline data, such as product holdings, credit score, time on file, and other nonpersonally identifiable information.
- Import external customer profiles in real time for heightened relevance.
Automated campaign management
- Automatically direct site traffic in response to visitor behavior, factoring in variables such as time of day, email communications, or product promotions.
- Use self-optimizing campaigns to help ensure that the most effective targeting scenarios are shown more often, accounting for environmental or seasonal changes.
- Automatically promote the best-performing scenarios to improve conversions for specific audience segments or across the site.