Search is the primary form of navigation on the majority of websites and is often the first step potential customers take to achieve their goals. When on-site search results don’t immediately connect users with the most relevant and personalized content they’re looking for, they typically will search elsewhere for what they need. How smart is your on-site search?
Many of today’s marketers, however, don’t have the necessary tools at their disposal to create and optimize the search experiences across their website properties. In this webcast and white paper, you will hear how Adobe customer AthenaOnline transformed their business by using Adobe Test&Target;™ and Adobe Search&Promote; to target, promote and feature the most relevant and personalized content to each individual customer based on their on-site search queries and historical visitor data.
Help your online visitors answer their questions faster by combining real-time metrics, testing and targeting to deliver the most relevant content.