"Nielsen recognizes the tremendous purchasing power of minority and women-owned business enterprises (MWBEs). Our Corporate Supplier Diversity Initiative helps us to maintain a competitive edge with these economic driving forces of the future. 

It is the policy of Nielsen, through our Corporate Supplier Diversity Initiative to provide and increase procurement opportunities for certified minority and women-owned businesses. This goal is accomplished through inclusion of these businesses in our procurement process.

The role of Corporate Supplier Diversity is critical to the overall success of Nielsen, both in its procurement practices and its role as a corporate citizen. By providing economic development opportunities, Nielsen ensures its role as a leader within the communities it serves." 

What is Supplier Diversity?

A strategic initiative that allows Nielsen to enhance its competitive position by:

• Enhancing the supply chain via increased competition.
• Strengthening the economy of the communities we serve and enhancing our market leadership position.
• Forming shared interests with key markets, promoting brand loyalty.
• Increasing market share by teaming with key business partners. 

Supplier Diversity Eligibility

To qualify as a Nielsen diverse supplier, a company must be:

• A for-profit business, regardless of size, physically located in the United States or one of its trust territories.
• At least 51 percent owned, controlled and operated by a minority or woman
• Certified by one of the following certification agencies: National Minority Development Council (NMSDC), Women’s Business Enterprise National Council (WBENC), National Gay Lesbian Chamber of Commerce (NGLCC), Government Agency (City, State or National) 

Nielsen Registration Requirements

If your organization is not certified as one of the following classifications listed below, you will not be allowed to complete the online form found on our Supplier registration site.

• 8(a) SBA Certified
• Small Disadvantage Business (SDB/SBA)
• HUB Zone (SBA Certified)
• Minority Business Enterprise (MBE)
• Woman Business Enterprise (WBE)
• Disabled Person-Owned Business (DOBE)
• Veteran Owned Business (VBE)
• Service Disabled Veteran Owned Business (SDVB)
• Lesbian, Gay, Bi-sexual, Transgender (LGBT)

Learn more about supplier diversity.