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You reach more than 2x as many travelers in L.A. advertising in the Sunday Los Angeles Times than you do in the three biggest travel magazines combined.
Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
61% of Los Angeles Times readers have taken a domestic vacation in the past year.
Source: Scarborough, Los Angeles, CA 2011 Study Release 2
Reach over 140,000 Angelenos at the Festival of Books.
Source: Estimated attendance based on prior events
Combined with preprints in the Los Angeles Times, our total market coverage distribution provides 95% household penetration in our coverage area.
POI; CDM household counts
The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
Source: Estimated attendance based on prior events
The Sunday Los Angeles Times reaches over 2.5 million adults in the market who have participated in an outdoor sport or activity in the past year.
Source: Scarborough, Los Angeles, CA 2011 Study Release 2
The Los Angeles Times Media Group reaches 4.8 million wine consumers.
Source: Scarborough Custom Recontact Study 2012 Release 1.
KTLA is seen in 4.3 million homes across the L.A. DMA.
Source: Los Angeles Nielsen Jan '09 VIP Report
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2009
The Los Angeles Times Media Group reaches 5 million new and used vehicle buyers.
Source: Scarborough Los Angeles Times Custom Recontact Study 2012 Release 1.
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