An award offered for a notable achievement in the art of photography by a British photographer aged 35 or under, endowed in memory of Vic Odden, one of the best known and highly respected photographic retailers in the UK.

Previous recipients of the Vic Odden Award include:

1999          Paul Lowe
2000          Harriet Logan
2001          Paul M Smith
2002          Donovan Wylie
2003          Hannah Starkey
2004          Adam Broomberg & Oliver Chanarin
2005          Tom Craig
2006          Stephen Gill
2007          Simon Roberts ARPS
2008          Alixandra Fazzina
2009          James Mollison
2010          Olivia Arthur
2011          Venetia Dearden