Adobe® AudienceResearch — Certified real-time data

Adobe AudienceResearch provides publishers with certified metrics, giving insight on audience size and engagement for websites, mobile applications, and digital magazines.

Business challenge

Audience, as aligned with the content, is a publisher’s most important asset. To attract advertisers, publishers must present the most compelling and accurate view of their audience. Since the web launched, panel-based data has been the norm for digital publishers. However, the methodology behind panel-based data is out of date and creates issues of accuracy, consistency, and transparency.

Solution

Adobe AudienceResearch allows publishers to talk confidently with advertisers about their audience. Leveraging the data from Adobe SiteCatalyst® installations, AudienceResearch certifies the quality of the data and delivers accurate and consistent reporting in real time through relationships with the Media Rating Council (MRC), the leading digital auditing service, and the Interactive Advertising Bureau (IAB), which drives the industry guidelines for audience measurement.

Benefits

• Accurate

  Better representation of your audience using metrics generated by counting all relevant traffic and engagement.

• Comprehensive

  Spanning screens, it covers the long tail, including mobile and digital magazines.

• Consistent

  No adjustments to methodology or metrics. Publishers have even footing while competing for advertising budgets.

• Credible

  Process for creating metrics is held to the highest standards by MRC, IAB, and others.

• Transparent

  Opt-in, with no ambiguity in counting methodology. Actual audience and engagement data.

• Real time

  Updated data available daily; no waiting after the end of the month to receive calculated panel data.