At TheGrill conference on Tuesday, Sony's John Calkins, Warner Bros.' Thomas Gewecke and CBS' Jim Lanzone weight in on where the notion of where content ownership is heading in this increasingly digital age.

The trio's conclusion? It's heading for the clouds.

As Gewecke sees it, consumers are craving a system that allows them to acquire, store and keep track of their content in the simplest form possible -- and the solution resides in a cloud-based system.

"What we're trying to do is make it as simple as possible," Gewecke said. "The research suggests that the consumers are confused about how to make ownership work in this digital age. We want to make it really, really simple so that it's easier to go find the movies you want."

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Want to find out when a musical artist you like is coming to town? Pandora will tell you.

While the online music service has spent the last decade attempting to transform music radio, it could also be instrumental in revolutionizing another key part of the music industry – the touring business --co-founder Tim Westergren said on Tuesday at TheGrill, TheWrap’s annual media conference.

Because of the amount of information Pandora collects about its users – registering requires revealing your gender, age and zip code – it can tell its customers when their favorite artists are playing near them.

“That is a recipe for solving, in my opinion, what is the most important or second most important challenge for musicians – how to get people to come see you play live,” Westergren told moderator, TheWrap's Brent Lang, on...

With DVD sales waning, networks are finding themselves pressed to come up with new ways of gaining revenue for their content.

Doug Herzog, president of MTV Networks Entertainment, discussed the issue during a panel at TheGrill on Tuesday. According to Herzog, streaming revenue is providing some relief in that regard, but it still has a way to go.

As DVD begins to wane, you look around and say, 'Okay, what's next, and how do we make that up.' We're not there yet."

Content companies are about to see a rise in the value of content because Internet companies need what they sell, Terry Semel said at the opening of TheGrill conference on Monday. 

Semel, the former chairman of Warner Brothers and CEO of Yahoo, said that companies like Google, Apple, Netflix and others are realizing that they need what Hollywood creates to drive advertising revenue.

“Silly little Internet things are cute for a minute, but it’s not what big advertisers were looking for,” Semel said, at the kick-off panel discussion, "Hollywood's Future: Between Wall Street and Silicon Valley."

 “They’re looking for more stable content that could be on television, could be on cable.”

Watch Semel and film fund Global Eagle cofounder Harry Sloan's full session at TheGrill in the video....