Qualifications versus duties: Why knowing the difference matters
Justin Thompson, CareerBuilder Writer
Some job seekers have problems selling their skills. They list their basic duties, which most job seekers have in common. You can stand out in a job search by positioning those skills so they set you apart.
Think of how a salesperson sells a car. He doesn’t tout the fact that the car has four wheels, windows and functioning lights, because you’d expect that from every car. Instead, he sells the unique points of the car — design, safety, mileage — all of which make the car appealing to a potential buyer.
Job seekers need to do the same when selling their qualifications. Instead of saying you’ve used Microsoft Excel, tell the employer how you’ve solved problems or increased efficiency by creating a basic accounting process through Microsoft Excel.