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Adobe® Genesis™ — Integrate marketing applications

Adobe Genesis integrates complementary third-party online marketing technologies with Adobe technology. It gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the industry's largest ecosystem of application providers, Adobe Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization. Adobe Genesis is part of the Adobe Digital Marketing Suite set of applications for online business optimization.

Business challenges

As more people move online to research and purchase products and services, companies are employing multichannel marketing strategies, supported by applications like email, ad serving, and site search, to drive online and offline revenue growth. For marketers, there has been no standard solution to measure and optimize performance across these different applications. Visitor data from online marketing applications is fragmented, preventing online marketers from fully optimizing campaign and conversion performance.

Solution

Adobe Genesis automates the integration between Adobe and its partner online marketing applications.

  • Wide selection of more than 500 technology partners and 50 Adobe technology–based accredited integrations
  • Single dashboard that provides integrated reporting for Adobe and partner online marketing application data
  • Dynamic segmentation based on visitors' on-site browser-based data
  • Cross-application campaign and conversion performance optimization

  • Extensive application ecosystem

    Enjoy the widest choice of integrated online marketing technologies in the industry with over 500+ technology partners and 50+ accredited integrations.

  • Visibility across the marketing mix

    Get an integrated view of performance across multiple online marketing channels and campaigns.

  • Cross-application performance optimization

    Increase return on investment by measuring conversion performance and focusing marketing investment on the highest performing channels and campaigns.

  • Enhanced targeting and remarketing

    Use on-site browser-based data to automatically create and synchronize dynamic visitor segments for precision targeting and remarketing.

Prebuilt integrations

  • Over 50 accredited partners with standardized, tested, and documented online marketing application integrations.
  • Annual accreditation process that helps ensure continuity through product changes and upgrades

Interactive drag-and-drop interface to enable prebuilt integrations

  • Integration configuration wizard that provides intuitive, step-by-step processes for automating integration setup and system synchronization

Cross-application dashboards

  • Cross-channel, cross-application reporting dashboards that provide an integrated view for measuring and optimizing campaign performance across the marketing mix

Dynamic segmentation and remarketing

  • Dynamic creation and automated synchronization of targeted visitor segments with email marketing, survey, ad serving, and other applications based on on-site data such as visitor purchase history, content views, abandoned carts, or custom-defined variables
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