Advertise

Downloadable Documents

• CJR Impact
• About our Readers
• Editorial Calendar & Advertising Deadlines
• Print Advertising Rates & Specs
• Online Advertising Rates & Specs
• Nonprofit and Book Advertising Rates & Specs
• Ad Guidelines for PDF Files

About Our Readers download pdf

CJR Readers are Media Professionals

72% of CJR readers are media professionals

Breakdown by Media:

• Newspaper

  57%

• Television

  11%

• New Media

  9%

• Magazine

  13%

• Radio

  6%

• Education

  12%

• Broadcast

  17%

80% of CJR's media professionals are involved in determining the types of news stories and topics that are reported. 50% are very involved.

Demographics download pdf

Median Age

52

Sex

72% of CJR readers are male

28% of CJR readers are female

Education

98% of CJR readers attended college

90% of CJR readers are college graduates

41% of CJR readers engaged in post-graduate studies

Occupation

72% of CJR readers are employed in the media

92% of CJR readers are in professional or managerial roles

21% of CJR readers are on a board of directors

Income

Mean household income is $128,500

Median household income is $83,800

Mean Net Worth is $2,525,900

Median Net Worth is $381,500

CJR Readers are Dedicated download pdf

The average time spent with an issue is 1 hr. 13 min.

74% of CJR readers read or looked through all of last 4 issues.

1.8 readers per copy.

6.2 years is the average length of time a reader has subscribed to CJR.

94% of CJR readers consider CJR one of favorites/very good/good journalism publication.

18% of CJRreaders said they changed their mind about an issue because of something they read in the magazine.

78% of CJR readers consider CJR an essential read.

83% of CJR readers find information in CJR that they can't find elsewhere.

92% of CJR readers would recommend CJR to colleagues.

48% of CJR readers clipped or referred an article for others.

CJR Readers are Involved download pdf

94% of CJR readers voted in Federal, State, or Local election.

60% of CJR readers have written something that has been published.

42% of CJR readers actively worked as a volunteer (non-political).

39% of CJR readers addressed a public meeting.

33% of CJR readers have written to the editor of a magazine or newspaper.

29% of CJR readers have written to an elected official about some matter of public business.

31% of CJR readers have taken an active part in some local civic issue.

21% of CJR readers have written to or called a radio or television station.

15% of CJR readers engaged in fund raising.

10% of CJR readers actively worked for a political party/candidate.

17% of CJR readers participated in environmental groups/causes.

CJR Readers are Book Buyers download pdf

97.3% of CJR readers purchased books in the last 12 months.

Average number of books purchased: 25.5

36.2% of CJR readers bought 25+ books.

Types of Books Purchased in the Last 12 Months:

• Fiction

  60.5%

• Reportage

  30.2%

• Religion

  21.8%

• History

  52.8%

• Travel

  25.7%

• Short Stories

  12.9%

• Current Events

  48.6%

• Classics

  24.6%

• Art

  17.5%

• Biography

  42.9%

• Business

  22.9%

• Crime

  17.5%

• Reference

  32.5%

• Memoir

  22.6%

• Poetry

  15.8%

• Childrens

  31.6%

Where CJR Subscribers Buy Books:

• Book Store

  90.9%

• Internet

  58.5%

• Book Club

  17.6%

• Chain

  79.0%

• Mail Order

  21.6%

• Other

  9.1%

• Independent

  60.8%

Sources: Mediamark Research Inc. 2001 Subscriber Study; Erdos & Morgan Readership Survey, 2000. For information about book advertising, contact Perry Janoski, (212) 665-9885.

Editorial Calendar Download PDF